In today’s digitally connected world, when use of the Internet and e-commerce is steadily on the rise, the social media has become the new face of marketing campaigns for companies.

Missing the woods for the trees With probably the worst possible economic backdrop in recent years and an election round the corner, one could possibly argue that Chidambaram’s hands were a bit tied.

Social networking has almost become a household term today, with millions of netizens visiting the social media sites everyday.

The Union Budget 2013-14 tabled by the newly appointed Finance Minister Mr. P Chidambaram has drawn mixed reactions from different sectors.

With the global consumer market expanding at a steady pace, companies across the world are looking for means to increase their B2B and B2C presence.

With the global service market becoming more and more competitive by the day, the importance of industry and company specific knowledge is also on the rise.

Online reputation monitoring has emerged as an important aspect of a brand’s image and more and more SMEs across the globe are investing in the concept.

Implementation of the wrong sales strategy can lead to loss of money, energy and most importantly, prospective clients. Reaching out to the wrong client is a common problem faced by companies operating in the B2B space and this is where quality research practices and techniques like prospect profiling come into play.

With the consumer market becoming increasingly competitive, Primary market research and Secondary market research has become an important part of business strategy.

How many times in a day do you log on to your Twitter or Facebook account to post a status update? The answer would probably be more than once for many.