Air Care Market in India 2017

Updated On: 26 February, 2019 | No of Pages: 42 | Format: PDF | SKU: 201885
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Market insights:

Changing lifestyle patterns among Indians and a growing emphasis on having clean environments are enhancing the demand for air care products in the Indian market. The air care market in India is expected to reach a value of INR 13.54 Bn by the end of 2020, expanding at a compound annual growth rate (CAGR) of ~22.1% from 2017.

Air Care Market in India 2017

Category-wise segment insights:

The air care market operates in three main segments – home fresheners, car fresheners, and bathroom fresheners. In 2016, the home fresheners segment was valued at INR 1.5 Bn. The car fresheners segment was valued at INR 2.5 Bn in the same year, thus acquiring a 50% share of the overall air care market in India. With a rise in the sale of cars, the market share of car fresheners has picked up in recent years.

Market drivers:

Consumers, lately, are willing to experiment with different variants of air care products, including spray/aerosol air fresheners, to keep homes odor-free. Urban consumers are switching from traditional products such as incense sticks to more sophisticated and modern offerings such as aerosols. The demand for premium and value-added air freshener products with better fragrance is growing rapidly among upper-middle-class consumers.

Market challenge:

Most of the air fresheners available in the Indian market contain harmful ingredients like phthalates, which can result in reproductive abnormalities, allergies, and asthma. People, who are aware of the consequences of such ingredients, often stay away from air fresheners.

Companies covered:

  • Dabur India Ltd.
  • Godrej Consumer Products Ltd.
  • Henkel Adhesives Technologies India Pvt. Ltd.
  • J.K. Helene Curtis Ltd.
  • Midas Care Pharmaceuticals Pvt. Ltd.
  • Procter & Gamble Home Products Pvt. Ltd.
  • Reckitt Benckiser (India) Pvt. Ltd.
  • S. C. Johnson Products Pvt. Ltd.

Customization available:

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Estimated Delivery Time: Immediate dispatch

Introduction

Slide 1: Executive Summary

Socioeconomic Indicators

Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020)

Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020)

Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)

Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)

Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014)

Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015) 

Market Overview

Slide 8:  Market Definition and Structure

Slide 9: Global Air Care Market – Market Overview, Size and Growth Forecast, (Value-Wise; FY 2014 – FY 2020e)

Slide 10: Air Care Market in India – Market Overview, Size and Growth Forecast, (Value-Wise; FY 2015 – FY 2020e)

Slide 11: Market Segmentation – Category-Wise Segmentation; Player-Wise Segmentation

Slide 12: Market Opportunity

Trade Analysis

Slide 13: Export of Other Odoriferous Preparations Used for Deodorizing Room, Exclusive of Agarbattis– Size {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Nov) and Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Nov)}

Slide 14: Export of Other Odoriferous Preparations Used for Deodorizing Room, Exclusive of Agarbattis – Region-Wise Exports (Value-Wise: FY 2015 and FY 2016; Volume-Wise: FY 2015 and FY 2016)

Slide 15: Import of Other Odoriferous Preparations Used for Deodorizing Room, Exclusive of Agarbattis – Size {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Nov) and Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Nov)}

Slide 16: Import of Other Odoriferous Preparations Used for Deodorizing Room, Exclusive of Agarbattis – Region-Wise Imports (Value-Wise: FY 2015 and FY 2016; Volume-Wise: FY 2015 and FY 2016)

Market Influencers

Slide 17: Market Drivers

Slide 18: Market Challenges

Competitive Landscape

Slide 19: List of Major Players

Slide 20-31: Profiles of Major Players

Recent Developments                

Slide 32: Key Recent Developments

Appendix
Slide 33: Research Methodology

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