Analysing the consumption trends of packaged dry beans in the U.S.
Beans that are processed and packed into containers (such as plastic bags) for the retail market are known as dry packaged beans. Increasing health consciousness, a growing Hispanic population, easy storage of dry beans, and longer shelf life are some of the factors aiding the popularity of packaged dry beans in the U.S. Total dry bean consumption has increased remarkably across the United States over the past two decades.
Research indicates that packaged dry bean consumption is the highest in the southern and western areas of the country. About 55% of black beans are consumed in the southern region of the country. Although people of Hispanic origin represented approximately 11% of the population, they accounted for 33% of all cooked dry edible bean consumption.
Consumption trends by region and type
In general, the research data reveal that packaged dry bean consumption is the highest in the southern and western areas of the country. About 39% of all cooked dry beans are consumed in the Southern States, and another 38% consumed in the Western States. On the other hand, people in the Midwest and Northeast regions typically consume considerably lesser amount of packaged dry beans than the share of the population they make up.
Let’s take a look at the popular beans and in which region they enjoy significant popularity -
Black beans: These are most popular in the South, accounting for 55% of national consumption. Proportionately less is consumed in the other three regions, with the Midwest and the West each accounting for about 14% of the national total.
Pinto beans: Pinto beans are very popular in the West and South, as these regions account for 45% of consumption, respectively. Consumption of pintos are minimal in the Northeast and Midwest, with each region consuming about 5% of national volume.
Lima beans: Lima beans are mostly consumed in the South and West (about 43% each), with lesser amounts in the Northeast and only 3% in the Midwest.
Kidney beans: One of the most geographically diverse dry bean classes, with use proportionately higher in the Midwest (29%) and West and less so in the South. The Northeast region, which is home to 20% people in the U.S., consumes almost 19% of all kidney beans.
Garbanzo beans (chickpeas): These are not listed in the table, but garbanzos are an important salad bean and are used in the growing market for prepared, refrigerated hummus. They are used most heavily in the West (50%) and are also popular in the East (25%). However, only 11% of these beans are consumed in the South.
Consumption trends by demographics
Consumption trends over a considerable amount of time revealed that people of Hispanic origin (Mexican, Puerto Rican, and other Hispanic) have been the largest consumers for the US packaged dry beans market. Despite the fact that people of Hispanic origin represented only 11% of the total U.S population, they accounted for 33% of packaged dry bean consumption. White (non-Hispanic) consumers account for 54% of packaged dry bean consumption, which is significantly lower in proportion to their population (73%). Refried pinto, black, and kidney beans are the most popular among the non-Hispanic white population.