THE BIG DEAL ABOUT PRODUCTS FOR THE LITTLE ONES!
Shopping for baby care products is easy today. That’s because this market has increased in a short span of time owing to a rise in infant population and a heightened purchase capacity. These are however, just primary factors. According to Research On Global Markets, there are other important growth factors as well.
• Parents have a better understanding of children’s hygiene
• There are more working parents today then there were in the last decade
• Change in lifestyle habits
• Easy access to newer products through ecommerce
Popular brands are noticing this too:
Companies can see a considerable growth in the market and want a piece of the pie. Until recently, Johnson & Johnson had a strong foothold in this business, however now with more brands entering the competition, it’s a win-win for the consumers. These brands are Procter & Gamble, Farlin Infant, Abbott Nutrition, Kimberly Clark and Nestle. Consumers can now choose from a wide variety of products that come at reasonable price points.
The things parents can buy today:
It’s no longer just about toys, diapers and formula powder. The market is gradually filling up with other kinds of products like apparel, toiletries, baby snacks and organic foods. Consumers can also find baby safety accessories or equipment like strollers, prams, car seats, feeding stations etc.
Conscious consumers haven’t been left out:
Disposable baby toiletries have one tiny problem – they’re not eco-friendly. So there’s also this part of the market that has sustainable baby accessories, food that’s been prepared in a holistic way.
It’s easier to reach consumers online:
Shopping online is a comfort for many urban parents. Cheaper prices, more options are just some of the advantages. There’s even the convenience of home delivery too.
Big names are strategizing on ways to enter this niche market as it’s worth the risk. Reach out to us on firstname.lastname@example.org to get a complimentary copy of this market research report or speak to an analyst to discuss this further.