NEUTRAL-HOST MODEL EMERGES AS THE WAY FORWARD FOR GLOBAL DAS DEPLOYMENT
Use of mobile devices has become a vital part of everyday life, but the distribution of internet connectivity remains a considerable challenge, specifically in congested locations like conference centres, entertainment venues and large shopping centres, during peak times. Both venue owners and mobile network operators are working together for continually developing a distributed antenna systems (DAS). DAS typically address poor network-coverage related issues to suitably meet consumer demand for mobile data access on the go. Adopting a neutral host model is gaining significant popularity with regard to multi-tenant and third parties’ involvement for deploying and maintaining DAS in public places.
What does neutral host DAS offer?
Neutral host distributed antenna systems deployed in both indoor and outdoor locations provide extensive coverage and facilitate seamless broadband mobile connectivity. Adopting a neutral host DAS ensures more coverage of the carrier’s network. Neutral host DAS also has the provision of venue owners, DAS integrators, and even DAS suppliers acting as neutral hosts to address the growing demand of improved network coverage and connectivity within the location. This is primarily achieved by improving the wireless network access for visitors and staff, irrespective of which carrier they use. A neutral host DAS delivers top-of-the-line infrastructure and technology at no additional cost, and also boosts the signal strength and increases network capacity for voice and data users alike.
With neutral host DAS, network lifecycle costs are significantly lower, and a pro-competitive solution are offered to support efficient network sharing. Neutral host DAS operators possess capabilities of challenging the larger, vertically integrated telecom service providers by competing with them at the infrastructure level. This allows mobile network providers to differentiate purely on a service delivery basis, in terms of technologies deployed such as 4G or 4G MIMO, and stimulates innovation of new applications and technologies delivered through new spectrum.
Moreover, neutral host DAS operators typically deliver a more efficient infrastructure leveraging a different business model. The model encourages the vertically integrated operators to put their infrastructure resources to maximum use for delivering higher productivity and better connectivity. Studies show that independent neutral hosts are capable of delivering up to 3x the connectivity of vertically integrated assets. Owing to these factors, neutral host DAS model is becoming an increasingly recognised deployment tool for improving mobile broadband connectivity at a much lower cost; and this is essential as the next generation of 5G wireless technology is introduced.
Global adoption of DAS on the rise
With global businesses constantly witnessing growing demand for the allocation of a wide variety of wireless technologies in both indoor and outdoor spaces, telecommunication service providers are increasingly deploying distributed antenna systems to provide improved connections and services to their customers. Owing to this trend, the global distributed antenna systems market is expected to expand at a CAGR of 12.16%, leading to global revenue of USD 12.2 Bn by 2023, according to Research On Global Markets. The positive outlook on the global DAS market is also reflected on the neutral host DAS segment, which is poised to expand at a CAGR of 10.3% during 2018-2023.