PROBIOTICS FOR WOMEN – A SEGMENT WITH OPPORTUNITIES APLENTY
Out of all the dietary supplements available in the market, probiotics have been the variant that has witnessed accelerated expansion across the world with regard to consumption. This growth is attributed mainly to specific research revelations, as well as increasing health consciousness and the adoption of preventive care. In recent times, the application of probiotics is witnessing considerable expansion, encouraging increased consumption to address women’s health. The rising importance and expansion of the scope of probiotics to improve the health and wellness of women have ensured women’s health comes up as the third largest segment of probiotic products, after gut health and immunity.
The growing popularity of probiotics among women is further emphasized by Google Trends data, which shows that search terms like ‘probiotics for women’, ‘probiotics for female health’, and other affiliated terms have more than doubled since 2014. Based on these data, it is safe to say that probiotics have penetrated almost every aspect of women’s health and wellness, but the most striking fact is that a high majority of those searches originate from the United States. There are, however, other large markets like China, Japan, South Korea, and Russia, where Google is not the dominant search engine, and these are the markets that boast of significant potential, according to Research on Global Markets.
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A research report on the global probiotic supplements market published by Research on Global Market bears further testimony to the growing levels of probiotic consumption among women. According to the report, based on application, vaginal and urinary tract health are two of the most popular segments among women, and both are anticipated to witness considerable expansion (CAGR of 8.22% and 6.12% respectively) till 2027. These apart, probiotic products meet a wide array of female health and wellness concerns, including prenatal, pregnancy and post-pregnancy, Irritable Bowel Syndrome (IBS) and Irritable Bowel Disease (IBD), vaginosis, and vaginitis. The emerging areas of probiotics for women include:
- Weight loss
- Skin health
- Mood, energy, and mental focus
- Yeast balance
- Microbiome modulation
Probiotic supplements are gradually emerging as an effective alternative treatment for women’s diseases, and more and more probiotic products targeted towards women are being introduced in the market. Owing to this trend, it is time that the healthcare industry, as well as the other stakeholders, realize the real potential of the probiotics-for-women segment, given women are fast becoming the biggest purchasers of probiotic products.