Water makes up about 60% of the human body, and is the quintessential element for human existence. The significance of water for human lives is well-established, but its importance is hardly realised. Lack of awareness regarding the importance of clean drinking water has hurt the Indian society considerably, and the need to address the problems associated with drinking contaminated water has gained prominence only recently. Strikingly, 80% of India's surface water is considered to be polluted, thereby making it the breeding ground for a number of water-borne diseases that claim thousands of lives every year. The water purification industry in India has come forward to address this situation with an innovation-driven approach and has managed to succeed considerably in their objective of providing clean drinking water to Indian households.

What’s driving the water purification industry in India?

Rampant industrialization as well as increasing urbanization, industrial waste and untreated sewerage has led to the considerable contamination of water bodies and higher incidences of water-borne diseases like diarrhoea, cholera, dysentery, and jaundice. According to a report published by World Bank, the per capita renewable internal fresh water availability in India is barely 1,118 cubic meters as compared to a global average of 5,917 cubic meters. This number is estimated to nosedive further with the constant urbanization trend in India. To embattle this situation, water purifiers have emerged as a competent solution, which are no longer a luxury item restricted to affluent Indian households, but has become a necessity for Indians across the socio-economic spectrum. This is primarily driving the water purifier market India.

Trends to look out for in the water purification industry in India

Point-of-use water dispensers:

The day-to-day lifestyle of modern citizens necessitates considerable amount of travelling, and getting access to clean drinking water is not possible in each and every location. The need for clean drinking water across the country is driving the demand for point-of-use water dispensing machines. Coin-operated water dispensing machines and RFID-based water ATMs are being increasingly deployed, especially in urban and tier II cities. IoT technology is expected to facilitate tracking of these point-of-use water dispensers and preventing service disruptions by alerting relevant authorities regarding their maintenance.

Domestic water bottles:

The adoption of electrolyte-infused purified water bottles is on rise in India, especially among urban customers. Urban consumers are increasingly shifting away from home-based water purification systems, as they require consistent water supply and consume considerable electricity, besides initial investment and constant servicing. Purified water bottles are gradually emerging as an ideal alternative, and their adoption is expected to grow further as awareness about their benefits increases.

Technological innovations reducing costs:

The cost of setting up water purification systems and plants, and the transportation of purified water is quite hefty. This cost has a direct impact on the prices of domestic water purifiers, and customers have to pay more in order to get clean water. However, the advent of technological innovations are significantly bringing down the cost of installation costs for water purification plants. Digitization has further facilitated the analysis of consumer data for identifying and reaching out to customers through smartphone-based applications. 

Check out the Research on Global Markets report featured in this article:

Water Purifier Market in India (2018-2023)
October 2018 | 58 Pages | SKU: 201814