Bottled Water Market in India 2017

Updated On: 21 February, 2019 | No of Pages: 58 | Format: PDF | SKU: 201881
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Market insights:

Increasing health concerns, and unavailability of clean drinking water have led to the growth of the bottled water market in India. The market is expected to reach INR ~242.6 Bn by the end of 2020, from its 2015 value of INR 88.7 Bn, expanding at a compound annual growth rate (CAGR) of ~22.3% from 2016. The major bottled water brands operating in India are Bisleri, Kinley, and Aquafina.

Market trends:

  • Flavored bottled drinking water has become popular in India. Different kinds of flavored water containing fruit essence and artificial sweeteners like soda, cola, juice, and other sweetened beverages often act as a substitute to plain bottled water. At times consumers prefer flavored bottled water to normal bottled water. This shift is developing an opportunity to expand the product line of bottled water manufacturers in India.
  • Apart from individual sales, market players in India have recently inclined towards institutional sales through partnership with airlines, movie theatres, and hotels. Such partnerships are eventually increasing the penetration of the product in the market, followed by rise in the overall sales volume in India.

Market drivers:

  • India accounts for ~18% of the global population. In addition, the per-capita income of Indians witnessed a growth of ~8.6% in 2017. Moreover, increased awareness among the growing population about the importance of safe drinking water for maintaining good health, along with a sharp rise in per capita income is creating a demand for bottled water in India.
  • Tourists prefer bottled water to normal tap water. The rate of foreign tourists in India is expected to increase at a rate of ~6.7% during 2015-2025. This, in turn, is anticipated to boost the sale of bottled water in India.

Market challenges:

  • In recent years, a number of companies selling fake branded bottled water have cropped up in the market. These players do not maintain quality and hygiene standards, which in turn leads to health issues among consumers. As a result, consumers lose faith in bottled water, thus affecting the overall sales.
  • Nearly 67% of the population resides in rural areas. However, the rate of penetration of bottled water is significantly low in these regions. This, as a result, hinders the growth of the market in India.

Companies covered:

  1. Bisleri International Pvt. Ltd.
  2. Coca Cola India Pvt. Ltd.
  3. Danone Narang Beverages Pvt. Ltd.
  4. Dhariwal Industries Pvt. Ltd.
  5. Eureka Forbes Ltd.
  6. Nourishco Beverages Ltd.
  7. Parle Agro Pvt. Ltd.
  8. PepsiCo India Holdings Pvt. Ltd.

Customization available:

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Estimated Delivery Time: Immediate Dispatch

Introduction

Slide 1: Executive Summary 

Socioeconomic Indicators

Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020)

Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020)

Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)

Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)

Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014)

Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015)

Market Overview

Slide 8: Market Definition and Structure

Slide 9: Market size & Growth Forecast (Value-Wise; FY 2013 - FY 2020e) and Current Market Scenario

Slide 10: Water Purification Methods

Slide 11: Distribution Channel of Bottled water

Slide 12: Manufacturing Process

Slide 13: Porter’s Five Force Analysis

Trade Analysis

Slide 14 – Export of Mineral Waters {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Export of Mineral Waters {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}

Slide 15 - Export of Mineral Waters – Region-Wise Segmentation {(Value-Wise: FY 2016 and FY 2017 (Apr-Dec)} and Export of Mineral Waters – Region-Wise Segmentation {Volume-Wise: FY 2015 and FY 2017 (Apr-Dec)}

Slide 16 – Import of Mineral Waters {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Import of Mineral Waters {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}

Slide 17 – Import of Mineral Waters - Region-Wise Segmentation (Value-Wise: FY 2016 and FY 2017 (Apr-Dec)} and Import of Mineral Waters – Region-Wise Segmentation {Volume-Wise: FY 2015 and FY 2016 Apr-Dec)} 

Market Influencers

Slide 18-22: Market Drivers

Slide 23-25: Market Challenges

Government Initiatives

Slide 26: Government Initiatives – Summary

Slide 27-28: Key Government Initiatives

Market Trends

Slide 29-30: Key Market Trends

Competitive Landscape

Slide 31: List of Major Players

Slide 32-45: Profiles of Major Players

Recent Developments

Slide 46: Key Recent Developments

Appendix

Slide 47: Research Methodology            

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