Competitive Intelligence for Autonomous Driving

Nov 05, 2018

OBJECTIVES:

Our client, a leading ICT company, wanted Netscribes to assess the strengths and weaknesses of its competitors in specific areas of autonomous driving in the global market. To identify the autonomous driving initiatives of BMW and other automobile companies were a primary objective.

KEY AREAS COVERED AND OUR APPROACH:

Netscribes developed a meticulous, in-depth that mapped competitors in terms of their strengths and areas of improvement in specific areas of autonomous driving. A detailed analysis of the autonomous driving initiatives made by BMW was conducted and it was compared the same to its competitors. Initiatives and focus areas of autonomous driving programs of companies such as BMW, Ford, and General Motors are covered. Additional analysis of the automotive/ autonomous expertise and references for certain technology vendors.

Detailed SWOT analysis of key competitors of the client based on specific areas, e.g., infra/platform services, autonomous driving engineering, automotive competence, and application development was conducted.  Apart  from these, areas of interest, initiatives, and clientele of companies such as NVIDIA, Cisco, and Hitachi were focused.

RESULTS:

Netscribes shared a detailed report with the client, highlighting the areas where BMW and other companies could focus, and also determined the strengths and weaknesses of the cl competitors of the client. The research helped the client develop strategies to enhance their autonomous driving programs.

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