Detergent Market in India 2017

Updated On: 04 March, 2019 | No of Pages: 50-60 | Format: PDF | SKU: 201888
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Market insights:

The India detergent market is anticipated to expand at a compound annual growth rate (CAGR) of ~9.9% during the 2015-2020 period, owing to rising consumer demand. Based on type, hand wash detergents constitute ~82% of the market share, while machine wash detergents hold the remaining of it. The demand for hand wash detergents is high, since only ~33% of the population use washing machines and require machine-wash detergents, and the rest of the population use hand-wash detergents for washing clothes.

Laundry Detergent Market in India (2018-2023)

Market segment insights:

Among the major laundry detergent companies like Hindustan Unilever Ltd. (HUL), Rohit Surfactants Pvt. Ltd. (RSPL), and Proctor and Gamble Home Products Ltd. (P&G) dominate the market, owing to high customer satisfaction both at national and regional levels. Apart from these players, Nirma, Jyothy Laboratories, Fena, and Reckitt Benckiser also operate in the market.

Among the major laundry detergent brands, Ghari had the largest market share during the period of 2015-2017, followed by Surf, and Wheel. Owing to its affordable price, Ghari detergent is the most preferred among the masses, and secures a high market share. On the other hand, brands like Surf and Wheel suffice demands of the middle-market and premium consumers.

Market drivers:

The growth in market demand for washing machines has recently expanded at an impressive rate in India. The growing penetration of washing machines is directly increasing the demand for machine-wash laundry detergents. Moreover, the purchasing power of Indians has increased, which is encouraging many players in the detergent market to expand their network and upturn product penetration, especially in the rural market.

Market challenges:

Based on product pricing, laundry detergent manufacturers in India often face stiff competition. In addition, there is not much scope of product differentiation in the sector. Thereby, product differentiation, and high competition act as deterrents to the growth for the market players.

Companies covered:

  1. Godrej Consumer Products Ltd.
  2. Hindustan Unilever Ltd.
  3. Jyothy Laboratories Ltd
  4. Rohit Surfactants Pvt. Ltd.
  5. Fena Pvt. Ltd.
  6. Nirma Ltd.
  7. Procter & Gamble Home Products Ltd.
  8. Reckitt Benckiser (India) Ltd.

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Estimated Delivery Time: Immediate Dispatch

Introduction

Slide 1: Executive Summary

Socioeconomic Indicators

Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020)

Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020)

Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)

Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011)

Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014)

Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015)

Market Overview

Slide 8: Market Definition and Structure

Slide 9: Market size & Growth Forecast (Value-Wise; FY 2015 - FY 2020e) and Current Market Scenario

Slide 10: Player Wise Segmentation and Category Wise Segmentation

Trade Analysis

Slide 11 – Export of Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Export of Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}

Slide 12 - Export of Laundry Soaps – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Export of Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)

Slide 13 – Import of Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Import of Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}

Slide 14 – Import of Laundry Soaps - Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)

Slide 15 – Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}

Slide 16 – Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)

Slide 17 – Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}

Slide 18 - Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)

Slide 19 – Export of Other Washing Preparations and Cleaning Preparations {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Export of Other Washing Preparations and Cleaning Preparations {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}

Slide 20 - Export of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Export of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)

Slide 21 –Import of Other Washing Preparations and Cleaning Preparations {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Import of Other Washing Preparations and Cleaning Preparations {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)}

Slide 22 – Import of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)

Market Influencers

Slide 23: Market Drivers

Slide 24: Market Drivers

Slide 25: Market Challenges

Competitive Landscape

Slide 26: List of Major Players

Slide 27-40: Profiles of Major Players

Recent Developments

Slide 41: Key Recent Developments

Appendix

Slide 42: Research Methodology

 

 

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