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Latin America (LATAM) Digital Gaming Market (2018 – 2023)
Updated On: 06 February, 2019 | No of Pages: 70-90 | Format: PDF | SKU: 201867
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The LATAM digital gaming market is projected to expand at a compound annual growth rate (CAGR) of 16.1%, reaching USD 10.32 Bn in 2023. The Latin American digital gamers’ change in behaviour, fueled by economic improvement, increased smartphone penetration, and improved mobile network connectivity, is steadily increasing the demand for digital games across the region. This is making LATAM the fastest growing digital gaming industry in the world.

Latin America (LATAM) Digital Gaming Market (2018 – 2023)

Segmentation based on platforms:

The gaming market comprises PC games, mobile games and console games. Increasing adoption of smartphones and 4G network across the Latin American region and the Caribbean is augmenting the growth of the mobile gaming market in LATAM. The mobile games segment is expected to witness the highest CAGR of 18.5% through 2018-2023.

Segmentation based on revenue models:

The Latin America digital gaming market is largely dominated by the freemium or free-to-play model and accounts for 39% of the total gaming market in LATAM. This segment is growing at a CAGR of 17.6% through 2018-2023 and is the fastest growing segment among the revenue models. This business model has been helping in the acquisition of a strong customer base through referral network, word-of-mouth, and organic search marketing. Besides, 66% of the Latino gamers play in console, which compels the gamers to buy more machines for high-quality gaming experience. This is expected to propel the growth of the pay-to-play model, especially in Brazil and Mexico.

Segmentation based on genre:

Fighting games is the most popular gaming genre across PC and mobile platforms. The domestic companies are increasingly deploying fast paced stealth fighting games, and these games are further increasing the popularity of this genre. The fighting games genre is the largest segment of the 2018 LATAM digital gaming market, contributing 25% to the total LATAM digital gaming market revenue. This segment is closely followed by the racing games genre, which is expected to reach USD 2.21 Bn by 2023. Further, the launch of innovative games in the adventure games genre is anticipated to enhance the growth of the segment at an impressive CAGR of 16.9% during the 2018–2023 period.

Segmentation based on country:

The Mexico digital gaming market is expected to expand at a CAGR of 15.69% through the forecast period, leading to a revenue of USD 3.15 Bn in 2023. Consoles are a major part of the Mexican digital gaming market. Nonetheless, mobile gaming has taken over console gaming, and is expected to reach USD 1.91 Bn by 2023.

The Brazilian Association of Digital Game Developers is bringing innovation for gamers and developers. It is also nurturing its partnerships with the Brazilian Trade and Investment Promotion Agency to promote games designed by Brazilians abroad. This is providing a boost to the digital gaming industry in Brazil.

Companies covered:

  • Activision Blizzard
  • Nintendo
  • Sony
  • Microsoft

 

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Chapter 1. Executive summary

1.1. Market scope and segmentation

1.2. Key questions answered

1.3. Executive summary I

1.4. Executive summary II

1.5. Executive summary III – key numbers

 

Chapter 2: Introduction

2.1. Market definition

2.2. Different revenue models

2.3. Different game genres

2.4. Value chain of games

 

Chapter 3. Latin America digital gaming market – overview

3.1. Market overview - historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), geography-wise market revenue (USD Bn), and market attractiveness analysis

3.2. Market trends

3.3. Market drivers

3.4. Market challenges

 

Chapter 4. Latin America digital gaming market – based on platforms

4.1. Market overview based on platforms - (USD Bn - 2018)

4.2. Latin America mobile gaming market - (USD Bn - 2015, 2018, 2023), drivers, challenges, and key market observations

4.3. Latin America console gaming market - (USD Bn - 2015, 2018, 2023), drivers, challenges, and key market observations

4.4. Latin America PC gaming market - (USD Bn - 2015, 2018, 2023), drivers, challenges, and key market observations

 

Chapter 5. Latin America digital gaming market – based on revenue models

5.1. Market overview based on revenue models - (USD Bn - 2018)

5.2. Latin America freemium model market - (USD Bn - 2015, 2018, 2023), drivers, challenges, and key market observations

5.3. Latin America pay-to-play model market - (USD Bn - 2015, 2018, 2023), drivers, challenges, and key market observations

5.4. Latin America advertising model market - (USD Bn - 2015, 2018, 2023), drivers, challenges, and key market observations

 

Chapter 6. Latin America digital gaming market – based on genres

6.1. Market overview based on genres - (USD Bn - 2018)

6.2. Latin America fighting games genre market - (USD Bn - 2015, 2018, 2023), drivers, challenges, and key market observations

6.3. Latin America racing games genre market - (USD Bn - 2015, 2018, 2023), drivers, challenges, and key market observations

6.4. Latin America adventure games genre market - (USD Bn - 2015, 2018, 2023), drivers, challenges, and key market observations

6.4. Latin America shooter games genre market - (USD Bn - 2015, 2018, 2023), drivers, challenges, and key market observations

6.4. Latin America other games genre market - (USD Bn - 2015, 2018, 2023), drivers, challenges, and key market observations

 

Chapter 7. Brazil digital gaming market

7.1. Market overview - historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), drivers, challenges, and key market observations

7.2. Market segmentation based on platforms (mobile, console, and PC) - (USD Bn – 2018 and 2023), and key highlights

7.3. Market segmentation based on revenue models (freemium, pay-to-play, and advertising) - (USD Bn – 2018 and 2023), and key highlights

 

Chapter 8. Mexico digital gaming market

8.1. Market overview - historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), drivers, challenges, and key market observations

8.2. Market segmentation based on platforms (mobile, console, and PC) - (USD Bn – 2018 and 2023), and key highlights

8.3. Market segmentation based on revenue models (freemium, pay-to-play, and advertising) - (USD Bn – 2018 and 2023), and key highlights

 

Chapter 9. Rest of Latin America digital gaming market

9.1. Market overview - historical (2015-2017) and forecasted (2018-2023) market size (USD Bn), drivers, challenges, and key market observations

9.2. Market segmentation based on platforms (mobile, console, and PC) - (USD Bn – 2018 and 2023), and key highlights

9.3. Market segmentation based on revenue models (freemium, pay-to-play, and advertising) - (USD Bn – 2018 and 2023), and key highlights

 

Chapter 10: Latin America digital gaming market – spend analysis

10.1. Consumer analysis

10.2. Spend analysis (Brazil, Mexico, and Rest of Latin America)

 

Chapter 11. Competitive landscape

11.1. Activision Blizzard

        11.1.a. Company snapshot

        11.1.b. Major game titles

        11.1.c. Growth strategy

        11.1.d. Major Locations

        11.1.e. Key numbers (2017)

        11.1.f.  Initiatives

Note: Similar information areas will be covered for the remaining competitors

11.2. Nintendo

11.3. Sony

11.4. Microsoft

11.5. Electronic Arts

 

Chapter 12. Conclusion

 

Appendix

1. List of tables

2. Research methodology

3. Assumptions

4. About Netscribes Inc.   

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