According to a new Research On Global Markets report, the digital marketing market in India is slated for a steep rise, with India emerging as the digital outsourcing hub for different services such as social media, online advertising and website design. The two major components of digital marketing is mobile advertisement and online advertisement. Better connectivity through 4G network has spurred the growth of digital marketing in India. Also, the wide usage of smartphones has also led to a rise in digital marketing services.

One of the key drawbacks in this area is the lack of skilled professionals and expensive technologies that fall beyond the budget of most companies. Another challenge in digital marketing is low data speed and unstable connection. Low penetration of wireless connectivity and lack of awareness about new technology is becoming a major challenge in the digital marketing space. Emerging areas in digital marketing includes social marketing, e-commerce, email marketing, search marketing, content creation and management and video production.

One of the major drivers of the digital marketing industry in India, is the lack of enough televisions in Indian households. This has led to the increased use of smartphones and tablets, leading to an emergence of top media players. With the help of digital marketing, e-players can now convert social media spaces to market places. Even the online education sector has grown with technological advancements. In India, rapid growth of e-commerce has also led to a successful proliferation of digital marketing revenues—including online retail, online travel and ticketing, online deals and classified online portals.

Some of the key players in the digital marketing space in India are DDB Mudra Private Limited, Dentsu Webchutney Private Limited, Grey Worldwide (India) Private Limited, among others.

Key highlights of this report:

  • Overview of the digital marketing industry in India
  • Historical, current and forecasted market size data for the digital marketing market in India (2016 to 2023)
  • Qualitative analysis of the digital marketing market in India
  • Qualitative analysis of the major drivers and challenges affecting the market
  • Analysis of the competitive landscape and profiles of major players operating in the market
  • Key recent developments associated with the digital marketing market in India

Check out the Research on Global Markets report featured in this article:

Digital Marketing Market in India (2018-2023)
October 2018 | 37 Pages | SKU: 201819

This report has been written and designed with the purpose of giving businesses a thorough understanding of the importance of digital marketing in India to determine the viability of the market, develop strategies based on the drivers, and to help brands identify competition and respond accordingly.

Name: Ankita Basu
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