Growth in global alternative sweetener market from demand for sweet, yet sugar free foods
The market for alternative sweeteners is expected to grow at a CAGR of 5.6% during the 2019-2024 period. There are two main factors for this, as our research on the Global Alternative Sweetener Market shows. One is the increasing awareness about the health issues connected with excess sugar consumption, and the other is the increase in the number of patients with obesity, diabetes and heart diseases.
Our data shows a third leading cause of growth in this market for alternative sweeteners, and it has to do with increased demand in low-calorie food products, without altering the sweetness in those foods. Manufacturers are responding to this by searching for various kinds of artificial sweeteners that can be used in various food items and are safe for consumption.
The most popular is the Stevia plant extract that isn’t just calorie-free, it doesn’t have any negative side effects on the blood sugar levels. As a result, you can find this in many sugar substitutes, chewing gums, breath mints, and other food and beverages. Honey is the second-best organically sourced sweetener that does have lots of carbohydrates but doesn’t affect blood sugar in the way some artificial sweeteners can.
In fact, it’s this health factor that’s pushing manufacturers to be as healthy as possible when making their product offerings. Stevia is a good choice for them because it can be dried, powdered and packaged easily. Then, it contains steviol glycosides - a compound that’s a hundred times sweeter than regular sugar and is pH-stable heat stable and doesn’t ferment.
From a manufacturing point of view, it’s cost-effective as you use less of this extract input to make more finished goods. Honey, on the other hand, is used by lots of organic food companies, but it is heavier, available in a liquid form usually and does change when processed. Still, it’s an option that many consumers prefer over white refined sugar.
But these two main alternative sweeteners can’t be used for all foods. Manufacturers might make use of Xylitol, a sugar alcohol that can destroy bad bacteria and this is why it’s added in gums, mints, etc.
Although it seems like a very sweet situation, the alternative sweeteners market does have its ups and downs to deal with. All of these challenges, obstacles have been described in our new research report developed on our findings of this industry.
Key Topics in this report
- An introduction to this market including the trends, drivers, challenges and a Value Chain analysis.
- An overview of the global market for alternative sweeteners covering the historical and forecast market revenues as seen in each region.
- A close study of each segment based on product type, applications and the revenues earned in each.
- An analysis of the market share captured by popular companies and strategies they took to get them.
- A competitive landscape detailing all of the top players operating in the industry, their growth strategies, and product offerings.
- Our insights on where the Global Alternative Sweetener Market is headed with special coverage on starts-ups that are taking a different approach.