Increasing Awareness Coupled With Lower Prices Are Driving the Water Purifier Market in India
According to a new report released by Research on Global Markets, increasing awareness coupled with lower prices have increased the penetration of water purifiers in urban and rural households in the country. Water purifiers are no longer consumer durables limited to the affluent, but increasingly being accepted by lower income households too.
According to the report, reverse osmosis technology embedded in modern water purifiers is the most popular category. Water purifiers range from simple water filters to advanced filters using membrane technology followed by disinfection with ultraviolet lamp filters. Water purification has evolved from using clay to filter water to advanced water purification technologies that use the internet and electricity. Import of household water purifiers has grown in value at a compound annual growth rate (CAGR) of ~15.2%, where in terms of volume, it has gone down at a CAGR of ~21.5% during FY 2014 to FY 2018 due to a reduction in customs duty. Bangladesh, Philippines, Indonesia and Sri Lanka are among the largest importers of home water filters, both in terms of value and volume.
Key growth factors:
- India has the world’s highest number of people without access to clean drinking water. Challenges such as acute water shortage, depleting underground water levels, excessive salinity plague the water distribution system. The proportionate levels of total dissolved solids (TDS), hardness, chlorides, and nitrates among others responsible for water contamination have exceeded permissible limits in certain parts of Mumbai, Bangalore, Delhi, Luck now, Hyderabad, Pune, Kolkata and Chennai.
- Manufacturers are producing low cost yet effective water purifying units to penetrate in to the market. The price of the purifiers range from INR 500 to INR 20,000. Low cost purifiers are easy to maintain and refurbishing and refilling cost is not very high.
- Factors such as poor economic conditions, poor marketing and sales strategies and lack of distribution networks hinders the widespread penetration of water purifiers in rural India. Once the water purifier concept is well accepted in the rural areas as well, the sales and distribution scenario of the water purifier market in India will improve by itself.
- The benefits of water purifiers and why it is so essential is still unknown by a considerably huge section of the society, and it requires considerable concept selling in rural markets.
- Some of the major players operating in the Indian water purifier market are KENT RO Systems Limited, Eureka Forbes Limited, Hindustan Unilever Limited, Blue Star Limited, and Tata Chemicals Limited.
Key highlights of the report:
- Overview of the Indian water purifier market
- Historical, current and forecasted market size data for the Indian water purifier market (2016 to 2023)
- Qualitative analysis of the Indian water purifier market and its segments (by company- Eureka Forbes, Kent Ro, Livpure and others)
- Trade analysis of the water purifier market in India
- Qualitative analysis of the major drivers and challenges affecting the market
- Analysis of the competitive landscape and profiles of major players operating in the market
- Key recent developments associated with the water purifier market in India