Research On Global Markets has announced the addition of a market research report titled “Mobile Accessories Market In India 2017” to their offering. According to the report, owing to substantial growth in the adoption of smartphones and tablets, the mobile accessories market in India is expected to reach INR 156.7 Bn by 2020. The major mobile accessories used by Indian customers include external batteries, USB cables, mobile cases and covers, chargers, and earphones. The competitive advantage of the players operating in the market lies in the uniqueness of the distribution channels.

The research report published by Research On Global Markets features a comprehensive analysis of the Indian mobile accessories market based on type. Type wise, the market is divided protective cases, wireless headphones and earphones, turbochargers, and memory cards. Among these segments, protective cases have a relatively higher share owing to the growing fashion-conscious consumer base, and the focus of the manufacturers are on manufacturing protective cases that are in line with the consumers’ preferences. The wireless headphones and earphones segment, on the other hand, was valued at INR 11.47 Bn in 2016, and is expected to expand at a compound annual growth rate (CAGR) of 12.1% during the forecasted period.

According to the analysts, the use of power banks for charging their smartphones on the go is on the rise among Indian consumers. Also, the use of various kinds of device stands and holders for large-display smartphones has also emerged as a distinct trend among consumers. The growing adoption of mobile phones and rise in disposable income are impacting the buying and spending patterns of customers. Change in the outlook of consumers is leading to high demand for fashionable mobile accessories.

However, the analysts at Research On Global Markets are somewhat sceptical about the low-cost imports that are flocking the market. These products are mainly sold in local stores, thus catering to the demand for cheaper mobile accessories, and hampering the market for branded products.
Research On Global Markets tracks the performance of the major players operating in the mobile accessories market in India including Eon Electric Ltd., Optiemus Infracom Ltd., Callmate (India) Pvt. Ltd., Intex Technologies (India) Ltd., Apple India Pvt. Ltd., Belkin India Pvt. Ltd., Case Mate India Pvt. Ltd., Moftware Infotech Pvt. Ltd., PNY Technologies Asia Pacific Ltd., and Samsung India Electronics Pvt. Ltd., among others.

Key highlights of this report:

- India Current Market Scenario and Market size & Growth Forecast of Smartphones
- India Current Market Scenario & Growth Forecast of Mobile Accessories
- Market size & Growth Forecast of Protective Cases
- Market size & Growth Forecast of Wireless Headphones and Earphones
- Market size & Growth Forecast of Turbo Chargers
- Market size & Growth Forecast of Memory Cards
- Qualitative analysis of the major drivers and challenges affecting the market
- Analysis of the competitive landscape and profiles of major players operating in the market.

This report has been formulated and designed with the purpose of giving businesses a concise understanding of the demand for mobile accessories in India to determine the viability of the market, develop strategies based on the drivers, and to help brands identify competition and respond accordingly.

Check out the Research on Global Markets report featured in this article:

Mobile Accessories Market in India 2017
February 2019 | 50-60 Pages | SKU: 201882

NameAnkita Basu
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