Online Education Market in India Thriving on Improved Internet Connectivity
Research On Global Markets has announced the addition of a market research report titled “Online Education Market In India (2018-2023)” to their offering. According to the report, improved internet connectivity and digital payment options, coupled with the introduction of new learning methodologies such as blended learning and flipped learning are driving the growth of the online education market in India. Corporate partnerships are also helping in creating industry certified content, which has helped to increase the acceptance of online education among the target user base.
The research report published by Research On Global Markets features a comprehensive analysis of the online education market in India based on segments. Segment-wise, the market is divided into primary and secondary supplemental education, test preparation, reskilling and online certifications, higher education, and language and casual learning. Test preparation market is expected to witness the highest growth owing to the increase in the number of students opting for competitive exams such as engineering medical exams, and also due to rise in the popularity of exams for working professionals such as bank probationary officer (PO), union public service commission (UPSC), common admission test (CAT) and graduate management admission test (GMAT), according to Research On Global Markets.
According to the analysts, lower infrastructure cost and larger student base are aiding economies of scale and lower cost. Online skill enhancement courses come across as far cheaper option compared to offline alternatives owing to the availability of several free courses. Also, availability of free online courses from different universities, such as Harvard University, Berkeley University of California, Boston University and so on, are also driving the popularity of the online education market in India.
However, the analysts at Research On Global Markets are somewhat sceptical as familiarity with offline education system poses a major barrier for online education. Online education is still considered a second class citizen in the education system, and thus, its recognition is limited to institutions of service. Limited availability of internet in remote locations act as a barrier to growth.
Research On Global Markets tracks the performance of the major players operating in the Indian online education market including The Birla Institute of Technology and Science (BITS), Pilani, Think & Learn Private Limited, Symbiosis Centre for Distance Learning, Tamil Virtual Academy, Medvarsity Online Limited, Vedantu Innovations Private Limited, and AEON Learning Private Limited, among others.
Key highlights of this report:
- Overview of the online education market
- Historical, current and forecasted market size data for the online education market (2016 to 2023)
- Qualitative analysis of the online education market and its segments, by category (primary and secondary supplemental education, test preparation, reskilling and online certifications, higher education and language and casual learning) and by type (vocational education, learning management system, virtual schools)
- Qualitative analysis of the major drivers and challenges affecting the market
- Analysis of the competitive landscape and profiles of major players operating in the market
- Key recent developments associated with the online education market in India
This report has been formulated and designed with the purpose of giving businesses a concise understanding of the demand for online education in India to determine the viability of the market, develop strategies based on the drivers, and to help brands identify competition and respond accordingly.