Ready-To-Eat Market in India Expanding on Changing Food Habits across India
Research On Global Markets has announced the addition of a market research report titled “Ready-To-Eat Market In India (2018-2023)” to their offering. According to the report, the ready-to-eat or RTE food items is gaining massive popularity due to busy lifestyles, increased tourism and changing food habits across India. Currently, ready-to-eat items is the largest segment of the Indian food industry comprising both conventional and non-conventional products. Over time, the RTE products, especially the cereal, vegetable and meat based items, have shown significant demand among the non-resident Indians.
The research report published by Research On Global Markets features a comprehensive analysis of the ready-to-eat market in India, which comprises animal or plant derived food that can be offered to the customer after being washed, cooked, frozen and processed. RTE food items are already prepared and can be consumed only after heating. Such products are convenient for the consumers since it saves both time and energy. The concept of RTE food was introduced in India in 1987 by a Pune based company named Tasty Bites Eatables. The products launched initially did not get much popularity among the contemporary Indian consumers.
According to Research On Global Markets, the average income level of Indians have been on the rise in the recent years. In addition to it, nowadays, both men and women work. As a result, the number of people earning in a given family is increasing. This has in turn raised the per capita spending capacity. These factors are increasing the average consumption of RTE products in India. According to the World Urbanization Prospects report published by United Nations (UN), the rate of urbanization has increased to a considerable level since the 2009 census. The fast changing urban lifestyle and the new trend of living away from home for studying and employment purposes have eventually resulted to the growing demand of RTE food in India.
However, the analysts at Research On Global Markets are somewhat sceptical regarding the Indian ready-to-eat market as it is facing serious problem due to the lack of effective product distribution system. Also, the elderly population of the country has a negative perception about the nutritional value of packaged RTE products. Such mind-set and increased health concern among Indians are affecting consumer behaviour adversely.
Research On Global Markets tracks the performance of the major players operating in the Indian ready-to-eat market including ADF Foods Ltd., ITC Ltd., Kohinoor Foods Ltd., Venky's India Ltd., Aakriti Foods Pvt. Ltd. and Gits Food Products Pvt. Ltd, among others.
Key highlights of this report:
- Overview and structure of the Indian RTE market
- Detailed description of the value chain of the RTE products in India
- Historical, current and forecasted market size data for the Indian RTE market (2017 to 2023)
- Qualitative analysis of the Indian RTE market based on competitive forces addressed by Porter's five forces analysis
- Trade analysis of the RTE market in India
- Qualitative analysis of the major drivers and challenges affecting the market
- Analysis of the competitive landscape and profiles of major players operating in the market
This report has been formulated and designed with the purpose of giving businesses a concise understanding of the demand for RTE items in India to determine the viability of the market, develop strategies based on the drivers, and to help brands identify competition and respond accordingly.