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Streaming Video Ratings 2004: Site and Brand Share

Streaming Video Ratings 2004: Site and Brand Share
$1,895.00
$1,895.00
  • May 04, 2014
  • 95 pages
  • AccuStream Research
Abstract
This report is a comprehensive analysis of streaming video ratings by site, network, channel and aggregator. Ratings and streaming share are provided for individual sites, and for the first time, streaming sites and networks are combined into a total brand share. This report is an excellent resource for advertising professionals, agencies, buyers and sellers who need to know where the available inventory is, what brands and sites command streaming video share, the ratings in various content categories by site and brand that indicate discreet audience segments, including music, news, sports, film, Internet TV and general entertainment.

The top ten individual streaming video sites, brands, networks and channels account for a 72% share of all streams served in 2004

America Online is the single largest streaming video platform, with almost a 25% share of total streams served

Yahoo Music (formerly Launch) is the second largest streaming video brand online with a 20.1% share

Real Networks captures an 11.6% share

The top five aggregated streaming video brands include Time Warner, Yahoo, Real Networks, Microsoft/NBC and Walt Disney

The top aggregated streaming brand is Time Warner

The second rated streaming video brand is Yahoo, followed by Real Networks, Microsoft and Walt Disney

The top five aggregated brands account for over 68% of total share
Table of Contents
EXECUTIVE SUMMARY 1
Top Ten Site Ratings 1
The Top Five Aggregated Streaming Video Brands 2
The Top Streaming Aggregation Networks: Share Analysis and Trends 2004 3
The Top Three Streaming Video Networks: 2004 Share Trends 4
SECTION ONE 5
Top Ten Site Ratings 5
Streaming Video Site Ratings: The Top Ten 6
Streaming Video Site Ratings and Rankings: Full Year 2004 7
The Top Five Aggregated Streaming Video Brands 10
Top Five Aggregated Streaming Video Brands 10
Streaming Video Brand Ratings and Rankings: Full Year 2004 11
SECTION TWO 13
Film and Movies 13
Streaming Video Viewing Share and Content Category Analysis by Month--2004 14
Internet TV 24
Internet Television 25
News and Information 35
News, Information, Business and Finance 36
General Entertainment 49
General Entertainment 49
Sports 60
Sports 60
Music Videos 71
Music Videos, Concerts and Events 71
SECTION THREE 79
The Top Streaming Aggregation Networks: Share Analysis and Trends 2004 80
The Top Three Streaming Video Networks: 2004 Share Trends 81
Streaming Video Share: The Top Ten Sites 82
The Top Ten Sites: Streaming Video Share, December 2004 83
The Top Ten Streaming Video Sites:
January 2004 84
February 2004 85
March 2004 86
April 2004 87
May 2004 88
June 2004 89
July 2004 90
August 2004 91
September 2004 92
October 2004 93
November 2004 94
December 2004 95
List of Figures
List of Tables
Companies Covered