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World Beer Market - Opportunities and Forecasts, 2014 - 2020

World Beer Market - Opportunities and Forecasts, 2014 - 2020
$4,515.00
$4,515.00
  • May 28, 2015
  • 114 pages
  • Allied Market Research
Abstract
Beer is a yeast – fermented alcoholic drink prepared from malt, and flavored by adding hops. Popular in Neolithic Europe, its production dates backs to as far as 2050 BC. By, 7th century AD the alcoholic drink was being produced and marketed by several monasteries in Europe. This drink is majorly brewed from ingredients such as yeast, water, hops and malted barley, although many fermentable carbohydrate sources or natural additives may be included. Likewise, fermentable carbohydrates like wheat, rice and maize are added to produce different styles as well as flavors. Beer style categorizes this alcoholic beverage by factors including flavor, production technique, ingredients, color, and origin etc., of which ale and lager are the two commercially popular types. Ales use top fermenting yeast at a room temperature, on the contrary lagers are made with bottom – fermenting yeast below 10 Celsius. The global beer market is expected to generate about $688.4 billion in sales by 2020. Besides this, the aforementioned industry is likely to register a CAGR of 6 percent during the forecast period 2015 to 2020. A significant increase in the consumption volume is believed to fuel the market growth in developing regions.

Worldwide, sales is following an upward trend. Many brands are now experiencing tremendous success due to a sudden rise in the disposable income and changing lifestyle. Exploiting a niche segment, matured markets are also witnessing a dramatic shift in the high calorie beer market and have developed a taste for low –calorie brew. Likewise, continuous popularity of craft brew has paved a path for a new generation of producers. It is phenomenon, that right from their debut to their annual sales the strong and light brews occupy majority of the market share in the beer industry. Alternatives to glass such as PET, makers are using durable yet ductile, affordable and sustainable packaging solutions like cans or draught. Consumption statistics also disclose a rapid growth in the number of female drinkers.

Beer Market Analysis by Type
World’s largest brands have uncorked and positioned their wide portfolio of strong and light brew in the domestic and international market, which now occupies a major chunk of the total business. The market for strong brew is expected to garner about $464 billion in sales by 2020. Besides this, the strong industry is likely to register a CAGR of 6.5 percent during the period 2015 to 2020. Many developed countries have been biased to stronger brew, a liking that has become highly accentuated with the brand image associated with such drinks. In the West, taste and refinement are the prime factors for drinkers. Thus many prefer strong brews due to their high alcoholic content. In close completion are the light brews that have low calorie count and other nutritional contents. Light brew have exploited the desire of the health conscious drinkers to stay healthy.

Beer Industry Market Analysis by Production

Breweries are categorized into macro-breweries and micro-breweries based on the production volume or size. Officially the war between them is on, with craft brew companies increasing their production capability. Macro breweries are offering quality and quantity across greater distances. At the same time microbreweries are benefitting too. Likewise, emergence of breweries in less saturated locales worldwide too is a welcome news. Recent changes in drinking preferences have considerably increased the demand for micro-breweries, which is anticipated to register a CAGR of 9.3 percent during the period of 2015 to 2020. Larger number of discerning consumers are shifting to locally produced drinks, enabling the ale industry to revive. So, with varieties of flavor as well as alcohol content, microbreweries are increasing today because distributors spotted a huge demand and took risk on imports of major microbrew brands.

Industry by Category
Better sales of even the more expensive premium, super premium and draught have shrugged off all doubts about the dip in the consumption volume. Consumers today are increasingly desirous to experiment with locally produced premium and international varieties. Many brewers now recognize that the premium brews industry would stay the most attractive new segment. Some brewers have just hyped their portfolio as premium in many countries because they are international. Producers are putting greater focus on how they should brand these premium labels. Premunization, is significant and an innovation, that aims at targeting the high –spending customers including highly trendy brews for tier -1 mavericks. The premium industry is anticipated to register a CAGR of 6.4 percent during the period of 2015 to 2020, when compared to the super premium and normal brew segment. Besides this, the super-premium brews are observing a rapid growth in the business and would grow three folds. Few major consumer behavior pattern have also given the super-premium sales a push. The grocery outlets today make up a major part of alcohol sales in terms of value. This presents a greater opportunity for the super – premium brews to grow via channel expansion. Moreover, the normal brews occupy a largest division of about 43 percent of the total industry.

Industry by Packaging
The packaging plays a vital role when it comes to influencing the customer buying pattern. Available in bottles, cans or draught these drinks are delivered with care and consideration. In line with the growing sales of brews like ales, new and flavored drinks in bottles are making waves. However with acceleration, canned brew are giving an intense competition to their bottled and draught peers. Likewise, cans are becoming more and more famous and idiosyncrasy in it contributes to the shift in the buying pattern or attitude. There is a rising demand for canned that can be easily stored as well as transported. Further, what makes canned the first choice is the fact that it protect the content from external heat. Alongside this, range of already –established draught brews are continuing to expand in the competitive business environment.

Industry by Geography
Over the 300 years that ale existed in North America, customer demands has constantly pushed the segment forward with rapid and steady growth. Next, introduction to the craft brewing technique created immense opportunity and a greater population responded to it with further support. Similarly, Europe also has an emerging market for hop lovers. Region’s relaxed brewing mandates have stabilized the consumption volume, which fell significantly in the past two years. Emerging economies are also becoming significantly important to the major international brands, as sales in some matured region still lags. Increased sales in Latin America and Asia has empowered producers to economize out complete sales growth. The Asia – Pacific market is expected to garner about $202.4 billion in sales by 2020. Besides this, the market is expected to register a CAGR of 7.3 percent during the period 2015 – 2020.

Beer Industry Competitive Analysis

To acquire a major chunk of the market, brew producers are seen expanding their distribution channels even for their less popular breeds. Merger and acquisition, rumors have hovered over the brew sector for years, with many domestic and international brewers considering tie – up at some point, inescapable. Likewise, multinational producers continue to make huge investments to grow their reach and trump up collaboration with domestic operators, to help consumers keen in exploring the local and international varieties buy them. To tap demand for expensive brews, a product segment where companies have more rivals brands decide to compete directly and launch new products.



Key Benefits

The market research report conducts an extensive analysis of the overall beer market, in sync with the current and future trends. This aims at elucidating the potential investment pockets in the industry.
The conventional techniques of market research applies ‘explicit’ approach to highlight the overall attractiveness of the industry. The emotional analysis further singles out the profitable trend to help brands gain a stronger foothold in the market.
The report enables readers to arrive at a definitive pattern of the major market drivers, restraints and opportunities paired with impact analysis.
Qualitative analysis ensures robust finding on the market status and estimation through 2014 – 2020, to highlight the financial appetency of the segment.
Porter's Five Forces model and SWOT analysis provides a mixed – methodology research to measure the potency of the buyers & suppliers active in the industry.
Value chain analysis in the report provides a clear understanding on the roles of stakeholders in the value chain.
Beer Market Segmentation and Scope

By Types

Strong Beer
Light Beer
By Production

Macro
Micro Brewery
By Category

Premium
Super premium
Normal
By Packaging

Canned
Bottled
Draught
By Geography

North America
Europe
Asia Pacific
LAMEA
Key Players

Heineken N.V.
SABMiller Plc.
Anheuser-Busch InBev
Carlsberg Group
United Breweries Group (UB Group)
Diageo Plc.
Tsingtao Brewery
Molson Coors Brewing Company
Boston Beer Company
Beijing Yanjing Brewery
Table of Contents
CHAPTER 1 INTRODUCTION

1.1 Report Description
1.2 Key Benefits
1.3 Key Market Segment
1.4 Research Methodology

1.4.1 Secondary Research
1.4.2 Primary Research
1.4.3 Analyst Tools and Models

CHAPTER 2 EXECUTIVE SUMMARY

2.1 CXO Perspectives
2.2 Market Beyond: What to Expect by 2025

2.2.1 Base Case Scenario
2.2.2 Optimistic Case Scenario
2.2.3 Critical Case Scenario

CHAPTER 3 MARKET OVERVIEW

3.1 Market Definition and Scope
3.2 Key Findings

3.2.1 Top Impacting Factors
3.2.2 Top Investment Pockets
3.2.3 Top Winning Strategies

3.3 Value Chain Analysis
3.4 Market Share Analysis, 2014
3.5 Porter’s Five Forces Analysis

3.5.1 High Bargaining Power of Consumers
3.5.2 High Bargaining Power of Suppliers
3.5.3 High Threat of Substitutes
3.5.4 Low Threat of New Entrants
3.5.5 High Industry Rivalry

3.6 Market Dynamics

3.6.1 Drivers

3.6.1.1 Increasing Disposable Income
3.6.1.2 Transition in Lifestyle
3.6.1.3 Rising Craft Beer Market

3.6.2 Restraints

3.6.2.1 Heavy Taxation and Legal Regulations
3.6.2.2 Health Issues
3.6.2.3 Availability of Substitutes

3.6.3 Opportunities

3.6.3.1 Growing Demand for Imported Beer

CHAPTER 4 GLOBAL BEER MARKET BY PRODUCT TYPE

4.1 Light Beer

4.1.1 Key Market Trends
4.1.2 Competitive Scenario
4.1.3 Key Growth Factors and Opportunities
4.1.4 Market Size and Forecast

4.2 Strong Beer

4.2.1 Key Market Trends
4.2.2 Competitive Scenario
4.2.3 Key Growth Factors and Opportunities
4.2.4 Market Size and Forecast

CHAPTER 5 GLOBAL BEER MARKET BY PRODUCTION

5.1 Macro-Brewery

5.1.1 Key Market Trends
5.1.2 Competitive Scenario
5.1.3 Key Growth Factors and Opportunities
5.1.4 Market Size and Forecast

5.2 Micro-Brewery

5.2.1 Key Market Trends
5.2.2 Competitive Scenario
5.2.3 Key Growth Factors and Opportunities
5.2.4 Market Size and Forecast

CHAPTER 6 GLOBAL BEER MAREKET BY CATEGORY

6.1 Premium Category

6.1.1 Market Size and Forecast
6.1.1 Competitive Scenario
6.1.2 Key Growth Factors and Opportunities
6.1.3 Market Size and Forecast

6.2 Super Premium Category

6.2.1 Market Size and Forecast
6.2.2 Competitive Scenario
6.2.3 Key Growth Factors and Opportunities
6.2.4 Market Size and Forecast

6.3 Normal Category

6.3.1 Market Size and Forecast
6.3.2 Competitive Scenario
6.3.3 Key Growth Factors and Opportunities
6.3.4 Market Size and Forecast

CHAPTER 7 GLOBAL BEER MARKET BY PACKAGING

7.1 Canned Beer

7.1.1 Key Market Trends
7.1.2 Competitive Scenario
7.1.3 Key Growth Factors and Opportunities
7.1.4 Market Size and Forecast

7.2 Bottled Beer

7.2.1 Key Market Trends
7.2.2 Competitive Scenario
7.2.3 Key Growth Factors and Opportunities
7.2.4 Market Size and Forecast

7.3 Draught Beer

7.3.1 Key Market Trends
7.3.2 Competitive Scenario
7.3.3 Key Growth Factors and Opportunities
7.3.4 Market Size and Forecast

CHAPTER 8 GLOBAL BEER MARKET BY GEOGRAPHY

8.1 North America

8.1.1 Key Market Trends
8.1.2 Competitive Scenario
8.1.3 Key Growth Factors and Opportunities
8.1.4 Market Size and Forecast

8.2 Europe

8.2.1 Key Market Trends
8.2.2 Competitive Scenario
8.2.3 Key Growth Factors and Opportunities
8.2.4 Market Size and Forecast

8.3 Asia-Pacific

8.3.1 Key Market Trends
8.3.2 Competitive Scenario
8.3.3 Key Growth Factors and Opportunities
8.3.4 Market Size and Forecast

8.4 LAMEA

8.4.1 Key Market Trends
8.4.2 Competitive Scenario
8.4.3 Key Growth Factors and Opportunities
8.4.4 Market Size and Forecast

CHAPTER 9 COMPANY PROFILE

9.1 Heineken N.V.

9.1.1 Company Overview
9.1.2 Company Snapshot
9.1.3 Business Performance
9.1.4 Key Strategies and Developments
9.1.5 SWOT Analysis and Strategic Conclusion of Heineken

9.2 Anheuser-Busch InBev

9.2.1 Company Overview
9.2.2 Company Snapshot
9.2.3 Business Performance
9.2.4 Key Strategies and Developments
9.2.5 SWOT Analysis and Strategic Conclusion of Anheuser-Busch InBev

9.3 SABMiller Plc

9.3.1 Company Overview
9.3.2 Company Snapshot
9.3.3 Business Performance
9.3.4 Key Strategies and Developments
9.3.5 SWOT Analysis and Strategic Conclusion of SABMiller Plc

9.4 Tsingtao Brewery

9.4.1 Company Overview
9.4.2 Company Snapshot
9.4.3 Business Performance
9.4.4 Key Strategies and Developments
9.4.5 SWOT Analysis and Strategic Conclusion of Tsingtao Brewery

9.5 Carlsberg Group

9.5.1 Company Overview
9.5.2 Company Snapshot
9.5.3 Business Performance
9.5.4 Key Strategies and Developments
9.5.5 SWOT Analysis and Strategic Conclusion of Carlsberg Group

9.6 Diageo Plc

9.6.1 Company Overview
9.6.2 Company Snapshot
9.6.3 Business Performance
9.6.4 Key Strategies and Developments
9.6.5 SWOT Analysis and Strategic Conclusion of Diageo Plc

9.7 Molson Coors Brewing Company

9.7.1 Company Overview
9.7.2 Company Snapshot
9.7.3 Business Performance
9.7.4 Key Strategies and Developments
9.7.5 SWOT Analysis and Strategic Conclusion of Molson Coors Brewing

9.8 Boston Beer Company

9.8.1 Company Overview
9.8.2 Company Snapshot
9.8.3 Business Performance
9.8.4 Key Strategies and Developments
9.8.5 SWOT Analysis and Strategic Conclusion of Boston Beer Company

9.9 Beijing Yanjing Brewery

9.9.1 Company Overview
9.9.2 Company Snapshot
9.9.3 Business Performance
9.9.4 Key Strategies and Developments
9.9.5 SWOT Analysis and Strategic Conclusion of Beijing Yanjing Brewery

9.10 United Breweries Group (UB Group)

9.10.1 Company Overview
9.10.2 Company Snapshot
9.10.3 Business Performance
9.10.4 Key Strategies and Developments
9.10.5 SWOT Analysis and Strategic Conclusion of UB Group

LIST OF FIGURES

FIg. 1 Top Impacting Factors, Base Case (2020-2025)
Fig. 2 Top Impacting Factors, Optimistic Case (2020-2025)
Fig. 3 Top Impacting Factors, Critical Case (2020-2025)
Fig. 4 Top Impacting Factors
Fig. 5 Top Investment Pockets
Fig. 6 Top Winning Strategies in Global Beer Market
Fig. 7 Global Beer Market Value Chain
Fig. 8 Market Share Analysis, 2014
Fig. 9 Porter’s Five Forces Model
Fig. 11 Revenue of Heineken N.V., 2012–2014, $Million
Fig. 12 SWOT Analysis of Heineken N.V.
Fig. 13 Revenue of Anheuser-Busch InBev, 2012–2014, $Million
Fig. 14 Revenue of Anheuser-Busch InBev, by Operating Zone ($Million, 2014)
Fig. 15 SWOT Analysis of Anheuser-Busch InBev
Fig. 16 Revenue of SABMiller Plc, 2012–2014, $Million
Fig. 17 Revenue of SABMiller Plc, By Geography ($Million, 2014)
Fig. 18 SWOT Analysis of SABMiller Plc
Fig. 19 Revenue of Tsingtao Brewery, 2012–2014, $Million
Fig. 20 SWOT Analysis of Tsingtao Brewery
Fig. 21 Revenue of Carlsberg Group, 2012–2014, $Million
Fig. 22 SWOT Analysis of Carlsberg Group
Fig. 23 Revenue Generated by Diageo, 2012–2014, $Million
Fig. 24 SWOT Analysis of Diageo
Fig. 25 Revenue Generated by Molson Coors Brewing Company, 2012–2014, $Million
Fig. 26 Revenue Generated by Molson Coors Brewing Company, by Geography ($Million, 2014)
Fig. 27 SWOT Analysis of Molson Coors Brewing Company
Fig. 28 Revenue of Boston Beer Company, 2012–2014, $Million
Fig. 29 SWOT Analysis of Boston Beer Company
Fig. 30 Revenue of Beijing Yanjing Brewery, 2012–2014, $Million
Fig. 31 SWOT Analysis of Beijing Yanjing Brewery
Fig. 32 Revenue of UB Group., 2012–2014, $Million
Fig. 33 SWOT Analysis of UB Group

LIST OF TABLES

Table 1 Global Beer Market Revenue by Geography, 2014–2020 ($Billion)
Table 2 Global Beer Base Case Scenario Market Revenue by Geography, 2020–2025 ($Billion)
Table 3 Global Beer Optimistic Case Scenario Market Revenue by Geography, 2020–2025 ($Billion)
Table 4 Global Beer Critical Case Scenario Market Revenue by Geography, 2020-2025 ($Billion)
Table 5 Global Beer Market Revenue by Product Type, 2014-2020 ($Billion)
Table 6 Global Light Beer Market Revenue by Geography, 2014-2020 ($Billion)
Table 7 Global Strong Beer Market Revenue by Geography, 2014-2020 ($Billion)
Table 8 Global Beer Market Revenue by Production, 2014-2020 ($Billion)
Table 9 Global Macro Brewery Market Revenue by Geography, 2014-2020 ($Billion)
Table 10 Global Microbrewery Market Revenue by Geography, 2014-2020 ($Billion)
Table 11 Global Beer Market Revenue by Category, 2014-2020 ($Billion)
Table 12 Global Premium Category Market Revenue by Geography, 2014-2020 ($Billion)
Table 13 Global Super Premium Market Revenue by Geography, 2014-2020 ($Billion)
Table 14 Global Normal Category Market Revenue by Geography, 2014-2020 ($Billion)
Table 15 Global Beer Market Revenue by Category, 2014-2020 ($Billion)
Table 16 Global Canned Beer Market Revenue by Geography, 2014-2020 ($Billion)
Table 17 Global Bottled Beer Market Revenue by Geography, 2014-2020 ($Billion)
Table 18 Global Draught Beer Market Revenue by Geography, 2014-2020 ($Billion)
Table 19 North America Beer Market Revenue, 2014-2020 ($Billion)
Table 20 Europe Beer Market Revenue, 2014-2020 ($Billion)
Table 21 Asia Pacific Beer Market Revenue, 2014-2020 ($Billion)
Table 22 LAMEA Beer Market Revenue, 2014-2020 ($Billion)
Table 23 Snapshot of Heineken N.V.
Table 24 Snapshot of Anheuser- Busch InBev
Table 25 Snapshot of SABMiller
Table 26 Snapshot of Tsingtao Brewery
Table 27 Snapshot of Carlsberg Group
Table 28 Snapshot of Diageo Plc
Table 29 Snapshot of Molson Coors Brewing Company
Table 30 Snapshot of Boston Beer Company
Table 31 Snapshot of Beijing Yanjing Brewery
Table 32 Snapshot of UB Group
List of Figures
List of Tables
Companies Covered