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World Cosmetics Market - Opportunities and Forecasts, 2014 - 2020

World Cosmetics Market - Opportunities and Forecasts, 2014 - 2020
$4,515.00
$4,515.00
  • May 27, 2015
  • 132 pages
  • Allied Market Research
Abstract
Cosmetics are radiance of science, packaged up in the service of elegance. They are usually mixtures of chemical compounds or organic ingredients that enhance and alter the appearance or odor, without affecting the function as well as structure of the human body. Lotions, powders, gels, deodorants and perfumes and color makeup are among the widely used cosmetic products. These products add both color and fragrance to the human body. And beauty products do that using a blend of functional additives, found around us since decades. Most of these products are simply variations on the existing theme, made from list of functional additives, such as glycerin, petroleum jelly, volcanic ash, salts, and solvents and so on. With the application of cosmetic products, one can get "cell growth", "wrinkle free skin", "energy infusion", "cellular breakdown" and everything that assures elegance, which helps one feel more sanguine in every aspect of life. Over the past decade, there has been a robust growth in the global cosmetics market across different product segments and demography. This segment is expected to garner sales growth at a CAGR of 3.7 percent during the forecast period of 2015 to 2020. Besides this, the division is valued at $390.07 billion by 2020.

Sales in cosmetics market would continue to grow in part as a result of increasing counts of working professionals. Besides being armed with increased disposable income, they are highly aspirational in their demands concerning their looks. Likewise, there has been a cardinal shift in men grooming culture during the past few decade. The bathroom cabinets of men today brim with bronzers, anti –aging creams, mud masks, etc. – all designed particularly for men. Emergence of urban POS worldwide, such as hyper –markets, department stores, supermarkets, shopping malls as well as traditional shops have also increased sales. Growth prospects of the beauty products are further enhanced by the rising demand for beauty services. Today, online sales is also changing the way consumers buy their products, simply at the click of a button. Similarly, organic industry also continuous to outrun the complete beauty divisionindustry.

Cosmetic Industry Analysis by Category Analysis

Organic or natural sun and skin care products continue to flourish in the industry, but several alternatives and a cardinal shift in "all – natural products" has helped new beauty brands, consisting of those that are herb- based and pharma–based , to enter the natural skin care industrysegment. Prominent pharma companies are now being observed providing natural beauty advantages. Their affordable price factors have more buyers exploring such options. There is a trend of using different shampoos, conditioners, oil, spray, masks and serum for hair treatment. Women and men have started using various colorants, and ironing and curling rods, both of them have severe effect on hair structure. So, there is a growing need for good quality hair products that can restore the sheen and make them softer. Similarly, the developed Western European region is now concentrating more on value – added products like no – gas deodorant or those having anti – aging benefits. Furthermore, the ongoing demand for prestige products in countries such the United States and United Kingdom, has encouraged several brands to experiment with color makeup.

Distribution Industry or Channel Analysis

Beauty products today are rarely defined by their retail distribution channel. The proliferation of cosmetic products in different retail outlets has been majorly responsible for it. From traditional selling strategies to the departmental stores, shopping malls, to the emergence of online retail stores and beyond each channel provides its own advantages and price. These channels enable cosmetic brands to diversify and reach potential buyers, while still serving the niche customers. Today, more and more buyers are drifting from stereotyped channels including salons and drugstores to web, which is highly commodious and cost effective. Many brands and retailers are actively working to secure major share in online cosmetic product industry, several of which include tapping the untapped regions.

By Gender

The beauty industry has finally embraced diversity. When it comes to makeup, lipstick, powders, moisturizers and so on women of color can now select from a wide range. Products that are vitamin –enriched, holistic, alcohol free, less toxic etc. are preferred by men and women alike. Women across the world have become open to using new products, which helps them preserve a youthful look. Thus, the desire for youthful body and skin has increased the industry market size of skin care products like sunscreens, anti –aging lotions, hair coloring and hair care products and so on. The use of such products is preeminently growing among working woman. Nonetheless, the recent upsurge within male grooming industry is phenomenon, extending across regions like North America, LAMEA, Asia –Pacific and Europe. With this segment expanding exponentially over the past two decades, both prominent and niche business owners know the potential products serving the well – groomed men identity. Though a harder sell earlier, color makeup too have found acceptance among male.

In matured regions, men depend more on basic products such as foundation, lip balms, concealers, bronzers etc. In emerging regions, men prefer dabbling in lip glosses as a replacement to lip balm, as well as BB creams as a replacement of foundation.

By Geography

The mainstreaming of Europe’s cosmetic products has resulted in increased industry segmentation; new brands as well as existing suppliers are making products for particular customer segments and product sales channel. Increased customer interest in non – toxic products has also resulted in investments on concept stores. With increasing pulsation innovative makeups are incepted in Asia –Pacific, which often make their way to the West. For instance, BB cream, hair masks, whitening products all have Asian origin.

The impact of Asian innovation can be observed in France and US market, and the influence is being experienced by many European as well as North American brands, planning to expand globally. Anti -aging and UV protection continues to gain traction in North America. Another shift in beauty products that has long been famous in the region are the skin brightening products that ensure even tone. With their growing disposable income, more and more Chinese customers are fancying the luxury of being highly choosy regarding beauty products, and consequently pushing sales of the organic segment. Japanese organic is also being promoted by robust sales growth of natural cleansing products, shampoos and so on.

Competitive Analysis

Innovation in glam industry drives constant stream of product launches followed by acquisitions and mergers. These strategies address the extremely popular niches that serves specific customer needs. Aggressive investment in marketing/branding/advertising in addition to the increasing counts of the sales representatives have kept the domestic and international corporations competitive. Broader distribution scope on the supply end now help brands reach the middle class customers, in Asia –Pacific, LAMEA etc. Additionally, handy pack marketing has evolved as a remarkable strategy to increase sales in many low – income areas.

The competitors in the industry typically divert substantial resource to nurture their beauty products through time –honored type of advertising including print media and TV commercial. Due to an increasing demand for men and natural products, companies now rely on mass branding techniques. This helps the beauty products get greater visibility and popularity. Moreover, competitors often duplicate each other’s marketing model as well as distribution strategies to boost the volume of product sales.

Global Cosmetics Market Report

Key Benefits

The report leverages worldwide network to provide extensive evaluation of the cosmetics marketindustry. The further includes data on current cosmetics industry trends, ongoing industry dynamics, future prospect and industry intelligence.

Porter’s Five Forces analysis acts as a framework that analyze the competition level (potency of sellers and buyers) within the beauty industry, thus helping in business strategy development.

Value chain analysis works as mainstay of strategy that offers an insight on the major intermediaries involved. It brings to the fore their role such as value addition at different stage in the chain.

Insight on both latent and bountiful opportunities present in the sector would enable stakeholders implement strategic business plans.

Company profiles of prominent market players listed in the report highlights effective strategies adopted and implemented by them.

Key Segments and Scope

Category

Skin and Sun care products
Hair care products
Deodorants
Makeup and Colour cosmetics
Fragrances
Others
Distribution Channel

Retail Sales
General departmental store
Supermarkets
Drug stores
Brand outlets
Online Sales
Gender

Men
Women
Geography

North America
Europe
Asia-Pacific
LAMEA
Key Players

L’Oréal International
Avon Products, Inc.
The Proctor and Gamble Company
Unilever PLC
Oriflame Cosmetics
Revlon Inc.
Kao Corporation
The Estee Lauder Companies, Inc.
Skin Food
Shiseido Corporation, Limited
Table of Contents
CHAPTER 1 INTRODUCTION

1.1 Report Description
1.2 Key Benefits
1.3 Key Market Segments
1.4 Research Methodology

1.4.1 Secondary Research
1.4.2 Primary Research
1.4.3 Analyst Tools and Models

CHAPTER 2 EXECUTIVE SUMMARY

2.1.1 CXO Perspective
2.1.2 Market Beyond: What to Expect by 2025

2.1.2.1 Moderate Growth Scenario
2.1.2.2 Rapid Growth Scenario
2.1.2.3 Diminishing Growth Scenario

CHAPTER 3 MARKET OVERVIEW

3.1 Market Definition and Scope
3.2 Key Findings

3.2.1 Top Impacting Factors
3.2.2 Top Investment Pockets
3.2.3 Top Winning Strategies

3.3 Porters Five Force Analysis

3.3.1 Low Switching Cost Increases the Bargaining Power of the Buyer
3.3.2 Undifferentiated Products Reduce the Bargaining Power of Supplier
3.3.3 High Capital Investment Reduces the Threat of New Entrant into the Industry
3.3.4 Minimum Availability of Substitutes for Cosmetics Reduces Threat of Substitutes
3.3.5 High Exit Barriers Lead to Industrial Rivalry

3.4 Value Chain Analysis

3.4.1 Ingredients Manufacturer and Suppliers
3.4.2 Cosmetics Manufacturers
3.4.3 Distribution Platforms
3.4.4 End Users

3.5 Market Share Analysis, 2014
3.6 Market Dynamics

3.6.1 Drivers

3.6.1.1 Changing Lifestyles
3.6.1.2 Increasing Disposable Income of Various Countries
3.6.1.3 Rising Need for Skin Care Products
3.6.1.4 Increasing Demand for Natural Ingredients in Cosmetic Products
3.6.1.5 Changing Packaging Styles and Attractive Marketing Strategies

3.6.2 Restraints

3.6.2.1 Advanced Beauty Treatments
3.6.2.2 Rising Human Health Concerns

3.6.3 Opportunities

3.6.3.1 Increasing Demand of Organic Cosmetics

CHAPTER 4 GLOBAL COSMETICS MARKET BY CATEGORY

4.1 Skin & Sun Care Products

4.1.1 Key Market Trends
4.1.2 Key Growth Factors and Opportunities
4.1.3 Competitive Scenario
4.1.4 Market Size and Forecast

4.2 Hair Care Products

4.2.1 Key Market Trends
4.2.2 Key Growth Factors and Opportunities
4.2.3 Competitive Scenario
4.2.4 Market Size and Forecast

4.3 Deodorants

4.3.1 Key Market Trends
4.3.2 Key Growth Factors and Opportunities
4.3.3 Competitive Scenario
4.3.4 Market Size and Forecast

4.4 Fragrances

4.4.1 Key Market Trends
4.4.2 Key Growth Factors and Opportunities
4.4.3 Competitive Scenario
4.4.4 Market Size and Forecast

4.5 Makeup/Color Cosmetics

4.5.1 Key Market Trends
4.5.2 Key Growth Factors and Opportunities
4.5.3 Competitive Scenario
4.5.4 Market Size and Forecast

CHAPTER 5 GLOBAL COSMETICS MARKET BY MODE OF SALE

5.1 Retail Sale

5.1.1 Key Market Trends
5.1.2 Key Growth Factors and Opportunities
5.1.3 Market Size and Forecast
5.1.4 Supermarkets
5.1.5 Departmental Stores
5.1.6 Drug Stores
5.1.7 Brand Outlets
5.1.8 Comparative Scenario of Retail Platforms

5.2 Online Sale

5.2.1 Key Market Trends
5.2.2 Key Growth Factors and Opportunities
5.2.3 Market Size and Forecast

CHAPTER 6 GLOBAL COSMETICS MAKRET BY GENDER

6.1 Men

6.1.1 Key Market Trends
6.1.2 Key Growth Factors and Opportunities
6.1.3 Competitive Scenario
6.1.4 Market Size and Forecast

6.2 Women

6.2.1 Key Market Trends
6.2.2 Key Growth Factors and Opportunities
6.2.3 Competitive Scenario
6.2.4 Market Size and Forecast

CHAPTER 7 GLOBAL COSMETICS MARKET BY GEOGRAPHY

7.1 North America

7.1.1 Key Market Trends
7.1.2 Key Growth Factors and Opportunities
7.1.3 Competitive Scenario
7.1.4 Market Size and Forecast

7.2 Europe

7.2.1 Key Market Trends
7.2.2 Key Growth Factors and Opportunities
7.2.3 Competitive Scenario
7.2.4 Market Size and Forecast

7.3 Asia Pacific

7.3.1 Key Market Trends
7.3.2 Key Growth Factors and Opportunities
7.3.3 Competitive Scenario
7.3.4 Market Size and Forecast

7.4 LAMEA

7.4.1 Key Market Trends
7.4.2 Key Growth Factors and Opportunities
7.4.3 Competitive Scenario
7.4.4 Market Size and Forecast

CHAPTER 8 COMPANY PROFILES

8.1 L’Oréal

8.1.1 Company Overview
8.1.2 Business Performance
8.1.3 Strategic Moves and Developments
8.1.4 SWOT Analysis and Strategic Conclusion of L’Oréal

8.2 Avon Incorporation

8.2.1 Company Overview
8.2.2 Business Performance
8.2.3 Strategic Moves and Developments
8.2.4 SWOT Analysis and Strategic Conclusion of Avon Incorporation

8.3 Procter and Gamble (P&G)

8.3.1 Company Overview
8.3.2 Business Performance
8.3.3 Strategic Moves and Developments
8.3.4 SWOT Analysis and Strategic Conclusion of Procter and Gamble

8.4 Unilever

8.4.1 Company Overview
8.4.2 Business Performance
8.4.3 Strategic Moves and Developments
8.4.4 SWOT Analysis and Strategic Conclusion of Unilever

8.5 Oriflame

8.5.1 Company Overview
8.5.2 Business Performance
8.5.3 Strategic Moves and Developments
8.5.4 SWOT Analysis and Strategic Conclusion of Oriflame

8.6 Revlon Incorporation

8.6.1 Company Overview
8.6.2 Business Performance
8.6.3 Strategic Moves and Developments
8.6.4 SWOT Analysis and Strategic Conclusion of Revlon Incorporation

8.7 Kao Corporation

8.7.1 Company Overview
8.7.2 Business Performance
8.7.3 Strategic Moves and Developments
8.7.4 SWOT Analysis and Strategic Conclusion of Kao Corporation

8.8 Estee Lauder Companies Incorporation

8.8.1 Company Overview
8.8.2 Business Performance
8.8.3 Strategic Moves and Developments
8.8.4 SWOT Analysis and Strategic Conclusion of Estee Lauder Companies Incorporation

8.9 Shiseido Corporation, Limited

8.9.1 Company Overview
8.9.2 Business Performance
8.9.3 Strategic Moves and Developments
8.9.4 SWOT Analysis and Strategic Conclusion of Shiseido Corporation, Limited

8.10 Skin Food

8.10.1 Company Overview
8.10.2 Strategic Moves and Developments
8.10.3 SWOT Analysis and Strategic Conclusion of Skin Food

LIST OF FIGURES

FIG. 1 TOP IMPACTING FACTORS, MODERATE GROWTH SCENARIO (2020-2025)
FIG. 2 TOP IMPACTING FACTORS, RAPID GROWTH SCENARIO (2020-2025)
FIG. 3 TOP IMPACTING FACTORS, DIMINISHING GROWTH SCENARIO (2020-2025)
FIG. 4 TOP IMPACTING FACTORS
FIG. 5 TOP INVESTMENT POCKETS
FIG. 6 TOP WINNING STRATEGIES
FIG. 7 TOP WINNING STRATEGIES BY CATEGORY IN PERCENTAGE
FIG. 8 PORTERS FIVE FORCE MODEL
FIG. 9 VALUE CHAIN MODEL OF GLOBAL COSMETICS MARKET
FIG. 10 MARKET SHARE ANALYSIS – GLOBAL COSMETICS MARKET (2014)
FIG. 11 GLOBAL RISE IN GDP, (2008-2014)
FIG. 12 SPENDING BY AMERICANS ON COSMETIC TREATMENTS, 2010
FIG. 13 MARKET SHARE OF SKIN CARE CATEGORIES, 2013
FIG. 14 COSMETICS UNIT SALES IN U.S. SUPERMARKETS, (2013 AND 2014), MILLION UNITS
FIG. 15 COSMETIC PRODUCT ONLINE TRANSACTION IN CHINESE MARKET (%), 2014
FIG. 16 GLOBAL ONLINE SHOPPING TRENDS, BY GENDER
FIG. 17 PERCENTAGE BREAKDOWN OF SOUTH AFRICA FOR MAKEUP CATEGORY, 2012
FIG. 18 SALES OF L’ORÉAL, (2011-2014), $MILLION
FIG. 19 SALES OF L’ORÉAL BY BUSINESS SEGMENT (%), 2013
FIG. 20 SALES OF L’ORÉAL BY GEOGRAPHY (%), 2013
FIG. 21 SWOT ANALYSIS OF L’ORÉAL
FIG. 22 REVENUE OF AVON INCORPORATION, (2011-2013), $MILLION
FIG. 23 REVENUE OF AVON INCORPORATION BY BUSINESS SEGMENT (%), 2013
FIG. 24 REVENUE OF AVON INCORPORATION BY GEOGRAPHY (%), 2013
FIG. 25 SWOT ANALYSIS OF AVON INCORPORATION
FIG. 26 NET SALES OF PROCTER AND GAMBLE, (2011-2014), $MILLION
FIG. 27 NET SALES OF PROCTER AND GAMBLE BY BUSINESS SEGMENT (%), 2014
FIG. 28 NET SALES OF PROCTER AND GAMBLE BY GEOGRAPHY (%), 2014
FIG. 29 SWOT ANALYSIS OF PROCTER AND GAMBLE
FIG. 30 NET SALES OF UNILEVER, (2011-2014), $MILLION
FIG. 31 NET SALES OF UNILEVER BY BUSINESS SEGMENT (%), 2014
FIG. 32 NET SALES OF UNILEVER BY GEOGRAPHY (%), 2013
FIG. 33 SWOT ANALYSIS OF UNILEVER
FIG. 34 SALES OF ORIFLAME, (2011-2014), $MILLION
FIG. 35 SALES OF ORIFLAME BY BUSINESS SEGMENT (%), 2014
FIG. 36 SALES OF ORIFLAME BY GEOGRAPHY (%), 2014
FIG. 37 SWOT ANALYSIS OF ORIFLAME COSMETICS
FIG. 38 NET SALES OF REVLON INCORPORATION, (2010-2012), $MILLION
FIG. 39 NET SALES OF REVLON INCORPORATION BY BUSINESS SEGMENT (%), 2012
FIG. 40 NET SALES OF REVLON INCORPORATION BY GEOGRAPHY (%), 2012
FIG. 41 SWOT ANALYSIS OF REVLON INCORPORATION
FIG. 42 NET SALES OF KAO CORPORATION, (2011-2013), $MILLION
FIG. 43 NET SALES OF KAO CORPORATION BY BUSINESS SEGMENT (%), 2013
FIG. 44 NET SALES OF KAO CORPORATION BY GEOGRAPHY (%), 2013
FIG. 45 SWOT ANALYSIS OF KAO CORPORATION
FIG. 46 NET SALES OF ESTEE LAUDER COMPANIES INCORPORATION, (2011-2013), $MILLION
FIG. 47 NET SALES OF ESTEE LAUDER COMPANIES INCORPORATION BY BUSINESS SEGMENT (%), 2013
FIG. 48 NET SALES OF ESTEE LAUDER COMPANIES INCORPORATION BY GEOGRAPHY (%), 2013
FIG. 49 SWOT ANALYSIS OF ESTEE LAUDER COMPANIES INCORPORATION
FIG. 50 NET SALES OF SHISEIDO CORPORATION, LIMITED, (2011-2014), $MILLION
FIG. 51 NET SALES OF SHISEIDO CORPORATION, LIMITED BY BUSINESS SEGMENT (%), 2014
FIG. 52 SWOT ANALYSIS OF SHISEIDO CORPORATION, LIMITED
FIG. 53 SWOT ANALYSIS OF SKIN FOOD

LIST OF TABLES

TABLE 1 GLOBAL COSMETICS MARKET REVENUE BY GEOGRAPHY, 2014–2020 ($MILLION)
TABLE 2 GLOBAL COSMETICS MARKET MODERATE GROWTH SCENARIO REVENUE BY GEOGRAPHY,2020-2025 ($MILLION)
TABLE 3 GLOBAL COSMETICS MARKET RAPID GROWTH SCENARIO REVENUE BY GEOGRAPHY,2020-2025 ($MILLION)
TABLE 4 GLOBAL COSMETICS MARKET DIMINISHING GROWTH SCENARIO REVENUE BY GEOGRAPHY,2020-2025 ($MILLION)
TABLE 5 GLOBAL COSMETICS MARKET REVENUE BY CATEGORY, 2014-2020 ($MILLION)
TABLE 6 GLOBAL SKIN AND SUN CARE COSMETIC PRODUCTS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 7 GLOBAL HAIR CARE COSMETIC PRODUCTS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 8 GLOBAL DEODORANTS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 9 GLOBAL FRAGRANCES MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 10 GLOBAL MAKEUP/COLOR COSMETIC PRODUCTS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 11 GLOBAL COSMETICS MARKET REVENUE BY MODE OF SALE, 2014-2020 ($MILLION)
TABLE 12 GLOBAL COSMETICS MARKET RETAIL SALE REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 13 GLOBAL COSMETICS MARKET ONLINE SALE REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 14 GLOBAL COSMETICS MARKET REVENUE BY GENDER, 2014-2020 ($MILLION)
TABLE 15 GLOBAL MEN COSMETICS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLIONS)
TABLE 16 GLOBAL WOMEN COSMETICS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLIONS)
TABLE 17 NORTH AMERICAN COSMETICS MARKET REVENUE BY CATEGORY, 2014-2020 ($MILLIONS)
TABLE 18 EUROPEAN COSMETICS MARKET REVENUE BY CATEGORY, 2014-2020 ($MILLIONS)
TABLE 19 ASIA PACIFIC COSMETICS MARKET REVENUE BY CATEGORY, 2014-2020 ($MILLIONS)
TABLE 20 LAMEA COSMETICS MARKET REVENUE BY CATEGORY, 2014-2020 ($MILLIONS)
TABLE 21 SNAPSHOT OF L’ORÉAL
TABLE 22 SNAPSHOT OF AVON INCORPORATION
TABLE 23 SNAPSHOT OF PROCTER AND GAMBLE
TABLE 24 SNAPSHOT OF UNILEVER
TABLE 25 SNAPSHOT OF ORIFLAME
TABLE 26 SNAPSHOT OF REVLON INCORPORATION
TABLE 27 SNAPSHOT OF KAO CORPORATION
TABLE 28 SNAPSHOT OF ESTEE LAUDER COMPANIES INCORPORATION
TABLE 29 SNAPSHOT OF SHISEIDO CORPORATION LIMITED
TABLE 30 SNAPSHOT OF SKIN FOOD
List of Figures
List of Tables
Companies Covered