Times are changing for the media industry, and they are changing fast. Even in the early part of last century, the main source of mass media was print media – be it newspaper or books.
With an increasing percentage of consumers opting to shop online, internet advertising has now become a multi-billion dollar industry.
In today’s digitally connected world, when use of the Internet and e-commerce is steadily on the rise, the social media has become the new face of marketing campaigns for companies.
Social networking has almost become a household term today, with millions of netizens visiting the social media sites everyday.
With the global consumer market expanding at a steady pace, companies across the world are looking for means to increase their B2B and B2C presence.
How many times in a day do you log on to your Twitter or Facebook account to post a status update? The answer would probably be more than once for many.