social media Archive

Social media: from networking to knowledge hub

Times are changing for the media industry, and they are changing fast. Even in the early part of last century, the main source of mass media was print media – be it newspaper or books.

Evolution of online advertising – from SPAM to social media

With an increasing percentage of consumers opting to shop online, internet advertising has now become a multi-billion dollar industry.

Lend your business development the social media power

In today’s digitally connected world, when use of the Internet and e-commerce is steadily on the rise, the social media has become the new face of marketing campaigns for companies.

Augmenting sales: How social media can help

Social networking has almost become a household term today, with millions of netizens visiting the social media sites everyday.

Brand Awareness – Facebook vs LinkedIn vs Twitter

With the global consumer market expanding at a steady pace, companies across the world are looking for means to increase their B2B and B2C presence.

Is social media the next big thing in market research?

How many times in a day do you log on to your Twitter or Facebook account to post a status update? The answer would probably be more than once for many.