Consumer Goods Archive

Essence of advertising changes as consumers become connected

Based on the digital evolution, advertising has moved on from print only to multimedia formats targeted at specific audience sectors.

Indian mobile app market: juggernaut in the making

The smartphone market in India has been growing at an exponential rate over the last few years. Boosted by the availability of low cost smartphones by local manufacturers and Chinese companies, the Indian smartphone market has been

Increased consumer awareness about skin care drives growth of sun care products market

Increased consumer awareness regarding the risks associated with exposure of skin to the sun, combined with unwanted tanning, wrinkles and premature ageing are some of the factors that are fuelling the growth of the sunscreen market in

A brief overview of the global baby oil market

Baby oil is used for massaging babies, which stimulates the production of the feel-good hormone oxytocin and helps in relaxing them.

Now, soundbars for those who love their audio effects

A soundbar is a sleek, thin and modern styled audio system that is located directly below the flat panel TV. It helps in improving the audio experience significantly without creating the complexities of setting up entire home

Trends affecting the furniture retail industry

The overall global furnishing sector has always dominated a significant part of consumer goods industry. Offering a wide range of furnishing fabrics and other accessories, over the past five years, sale of furnishings has witnessed consistent growth.

Growth before consolidation: Indian economy as envisioned by the Budget 2015-16

The Narendra Modi government presented its second budget plan on Saturday, the 28th of February for the year fiscal year 2015-16.

Fire without smoke: a look at the new age tobacco consumption

For many generations, smoking tobacco had been something that was done with an almost ritualistic fervor. A ‘pukka sahib’ would always have his cigar- or in most cases, pipe- after dinner, or while enjoying his leisure.

Smartphones and smartwatches: comrades-in-arms or challengers to the throne?

When the world was about to step into the new millennium, all one could hear anywhere was the impending disaster that would accompany it.

How to drape a sporting god?

In not so distant a past, athletes used to gear up for the sporting events in clothes made in the same way as those made for the lesser mortals.