Industry Insights Archive

Essence of advertising changes as consumers become connected

Based on the digital evolution, advertising has moved on from print only to multimedia formats targeted at specific audience sectors.

Building smart cities smartly

Smart cities capitalize on new and existing technologies and insights derived from collected data to transform their way of operation and service deliveries.

Media and entertainment sector evolves to cater to the new connected users

Increased smartphone proliferation has completely revolutionized the media and entertainment sector. Research states that by 2020, on an average, 80% of smartphone users would access or stream video and digital content only on their mobile devices.

Connected consumers: customer is king, once again

A lot has changed in the last decade. The one field where the impact of these changes have been felt the most is communication. Advancements in the field of technology and communication have changed our perception and

Indian mobile app market: juggernaut in the making

The smartphone market in India has been growing at an exponential rate over the last few years. Boosted by the availability of low cost smartphones by local manufacturers and Chinese companies, the Indian smartphone market has been

Online shopping gaining popularity in Egypt

As far as online shopping is concerned, Egypt holds the biggest market share in MENA. As more customers realized the benefit of eCommerce shopping, especially of brands like Ralph Lauren which was otherwise available at inflated rates,

Increasing shelf life of food by using advanced packaging

Today, the shoppers are looking for high quality, attractive and consumer-ready food that come with a long shelf life. Accepting exotic tastes and eager to try out the newer varieties, the shoppers are prepared to even pay

Mobile wallets: Replacing cash and swipe with a single phone tap

Mobile wallets take the help of near-field communication (NFC) chips inside smartphones and tablets to transmit payment information.

Indonesian sports drinks manufacturers marketing sports drinks as a health drink alternative

As consumers become more aware of and concerned regarding health risks and obesity, the sports drinks market is expected to continue growing.

Aerospace and defense industries: the path ahead

As the world gradually recovers from the effects of the recession, the defense industry and the aerospace industry are looking for ways to ensure that they stay ahead of the curve.