Based on the digital evolution, advertising has moved on from print only to multimedia formats targeted at specific audience sectors.
Media & Entertainment Archive

Essence of advertising changes as consumers become connected

Building smart cities smartly
Smart cities capitalize on new and existing technologies and insights derived from collected data to transform their way of operation and service deliveries.

Media and entertainment sector evolves to cater to the new connected users
Increased smartphone proliferation has completely revolutionized the media and entertainment sector. Research states that by 2020, on an average, 80% of smartphone users would access or stream video and digital content only on their mobile devices.

Social media: from networking to knowledge hub
Times are changing for the media industry, and they are changing fast. Even in the early part of last century, the main source of mass media was print media – be it newspaper or books.

FM broadcasting in India: then and now
In a country like India, FM broadcasting has always held a special place. Being a developing country, television came to India quite late.

Animation continues to use latest technology to create “magic” on screen
Technology’s growth and advancements have facilitated development of animation. Technology has evolved from the early phenakistoscope disk (spindle viewer) or flipbook to the invention of zoetrope and current creations of graphic animation.

Technology revamps educational sector
Factors revolutionizing the education sector The three forces that have revolutionized the way education is being imparted today are the rising costs, changing labor market and disruptive technologies resulting in reinvention of the sector.

For the Love of your Wallets : A post Valentines’ Perspective
Red balloons, red dresses, red hearts, red roses – cities painted red as a celebration of love on the 14th of February, is a familiar sight each year.

A country caught in transformation: Changing lifestyles in Mexico
As a country that boasts of a vivid culture, resplendent tropical beaches and a relaxed but colorful lifestyle, Mexico has always been the abode for travelers and inhabitants alike.