Food & Beverage Archive

Essence of advertising changes as consumers become connected

Based on the digital evolution, advertising has moved on from print only to multimedia formats targeted at specific audience sectors.

Increasing shelf life of food by using advanced packaging

Today, the shoppers are looking for high quality, attractive and consumer-ready food that come with a long shelf life. Accepting exotic tastes and eager to try out the newer varieties, the shoppers are prepared to even pay

Indonesian sports drinks manufacturers marketing sports drinks as a health drink alternative

As consumers become more aware of and concerned regarding health risks and obesity, the sports drinks market is expected to continue growing.

Trends driving the food and beverage industry in 2015

With the year nearing the halfway mark, foodies can categorize themselves into two categories, ditching their resolution regarding maintenance of healthy diet or a healthier lifestyle for the long haul.

Evolution of restaurant industry – from fine dining to quick meals

The origin of restaurants can be traced back to around 250 years ago. The story goes that in 1765, Monsieur Boulanger opened a shop to serve ‘restaurants’ or hot meaty stocks, the rapid digestion of which would

Sweetening it up the artificial way

As our life becomes more hectic, it brings with it a host of problems. In the last decade, there has been an unprecedented rise in the number of lifestyle related diseases.

Demand for meat not withstanding, environmental effects are causing people to think twice

The production of meat across the globe is predicted to double by 2020, due to population growth and increase in per capita global consumption of meat.

High hopes for revival of Indian economy with new government’s mandate

Even with the election of the new government, which helped India’s lumbering economy register its fastest growth in two-and-a-half years, the truth is that the new government inherited an economic mess.

Sector Updates: Food and Beverage

Food and beverages industry seems to have hit a purple patch in the recent years. All around the globe, there has been an increase in demand for various items of food and a large varieties of beverages.

Impact of the rising cigarette prices in India

India is accountable for around 10% of the tobacco smokers in the world. The recent budget hiked the tax on retail prices of cigarettes by a great extent.