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World Personal Care Electrical Appliances Market - Opportunities and Forecasts, 2013 - 2020

World Personal Care Electrical Appliances Market - Opportunities and Forecasts, 2013 - 2020
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  • Apr 29, 2015
  • 124 pages
  • Allied Market Research
Abstract
Personal care electrical appliances are used both by men and women for personal grooming purposes. Such products include hair care, oral care and other personal hygiene products that are battery or electricity operated. The market is expected to grow at a steady pace for products that have already established themselves. However, the sales of comparatively newer products such as hair stylers and oral care appliances, would witness a faster adoption in the global market. In the developed nations, the market is witnessing a faster growth in revenue as compared to unit sales. This is illustrated from the continuous increase in price of the established products, due to the premiumization trend. Buyers, especially in the developed countries, are brand and quality conscious, which encourages them to buy premium products.

An improving economic environment, growth in ageing population and increasing disposable incomes are the key drivers of this market. Lack of awareness regarding novel products and durability, are some of the key restraints for the market. Hair dryers market is gradually moving towards maturity in the developed economies; however, the market possesses growth potential in developing nations. Newer products such as oral care appliances are yet to gain awareness in emerging economies. Lack of durability is another factor that restricts the market growth. Though, premium products are durable, numerous local companies offer non-durable products, which creates reluctance in customers mind, towards buying these products.

The personal care electrical appliances market has been segmented based on product types, gender and geography. Based on product types, the market is primarily segmented into hair care appliances, hair removal appliances, oral care appliances and other personal care products. Hair care appliances hold nearly 41% of the global personal care market, followed by hair removal appliances accounting for approximately 35% of the market. Geographically, the market has been categorized into North America, Europe, Asia Pacific and LAMEA. North America is the leading region in the market and is expected to retain its leadership position throughout the forecast period. Europe would be the second largest revenue generating region followed by APAC. However, APAC would grow at the fastest CAGR of 10.5% during the forecast period. Key companies profiled in this report include Remington Products Company, Procter and Gamble (Braun GmbH/Oral B), Conair Corp, Royal Philips Electronics NV, Panasonic Corporation, Groupe SEB, Colgate-Palmolive, Helen of Troy L.P, HoMedics Inc. and LION Corp.

Global Personal Care Electrical Appliances Market sidebar

KEY BENEFITS

This report outlines the current and future trends of the global personal care electrical appliances market along with a detailed analysis of key factors influencing the market
The study is an intensive resolution of various segments and depicts the growth potential of the personal care electrical appliances market
In this study, the current market position is analyzed qualitatively as well as quantitatively and a forecast for 2014-2020 is provided to represent the future growth prospects
Key companies in the personal care electrical appliances market are profiled along with a SWOT analysis to highlight the required strengths and opportunities in the market
Porters Five Forces model is used to analyse the potency of buyers & suppliers, along with a detailed study on the market competition
The report also provides a value chain analysis, evaluating the role and value addition of key intermediaries involved in the value chain
KEY MARKET SEGMENTATION The market is segmented on the basis of product type, gender and geography.

MARKET BY PRODUCT TYPE

Hair Care Appliances
Hair Dryers
Hair Straightener
Hair Stylers
Hair Removal Appliances
Epilators
Shavers
Clippers
Trimmers
Oral Care Appliances
Powered toothbrush
Other oral care appliances
Other Appliances
MARKET BY GENDER

Male
Female
MARKET BY GEOGRAPHY

North America
Europe
Asia Pacific
LAMEA
KEY PLAYERS

Remington Products Company
Procter and Gamble
Conair Corp
Royal Philips Electronics NV
Panasonic Corporation
Groupe SEB
Colgate-Palmolive
Helen of Troy L.P
HoMedics Inc.
LION Corp.
Table of Contents
Chapter: 1 INTRODUCTION
1.1 Report Description
1.2 Reason to doing this study
1.3 Key Benefits
1.4 Key Market Segment
1.5 Key Audiences
1.6 Research methodology

1.6.1 Secondary research
1.6.2 Primary research
1.6.3 Analyst tools and models



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Chapter: 2 EXECUTIVE SUMMARY
2.1 CXO perspective
2.2 Market Beyond: what to expect by 2025

2.2.1 Base case scenario
2.2.2 Optimistic scenario
2.2.3 Critical scenario



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Chapter: 3 MARKET OVERVIEW
3.1 Market Definition and Scope
3.2 Key Findings

3.2.1 Top Factors Impacting the market
3.2.2 Top Investment Pockets
3.2.3 Top winning strategies

3.3 Porter’s Five force Analysis

3.3.1 Numerous suppliers and specificity in requirements lead to moderate bargaining power of suppliers
3.3.2 Low switching cost leads to high bargaining power of the buyers
3.3.3 Government policies lead to lower threat of New Entrant
3.3.4 Non presence of substitute leads to lower threat of Substitute
3.3.5 Slow industry growth leads to significant rivalry among players

3.4 Value chain analysis
3.5 Market share analysis 2013
3.6 Market Dynamics

3.6.1 Drivers

3.6.1.1 Ageing population
3.6.1.2 Growth in Urban Population
3.6.1.3 Improving economic conditions / Growing disposable income
3.6.1.4 Growing Online sales
3.6.1.5 Awareness regarding personal grooming

3.6.2 Restraints

3.6.2.1 Lack of durability
3.6.2.2 High Cost

3.6.3 Opportunities

3.6.3.1 Inclination towards automation
3.6.3.2 untapped ASIAN and LAMEA market



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Chapter: 4 GLOBAL PERSONAL CARE ELECTRICAL APPLIANCES MARKET BY PRODUCTS
4.1 Introduction

4.1.1 Market size and forecast

4.2 Hair Care Appliances

4.2.1 Market Size and Forecast
4.2.2 Hair dryers

4.2.2.1 Key market trends
4.2.2.2 Key growth factors and opportunities
4.2.2.3 Competitive scenario
4.2.2.4 Market size and forecast

4.2.3 Hair straighteners

4.2.3.1 Key market trends
4.2.3.2 Key growth factors and opportunities
4.2.3.3 Competitive scenario
4.2.3.4 Market size and forecast

4.2.4 Hair stylers

4.2.4.1 Key market trends
4.2.4.2 Key growth factors and opportunities
4.2.4.3 Competitive scenario
4.2.4.4 Market size and forecast

4.3 Hair removal appliances

4.3.1 Market size and forecast
4.3.2 Epilators

4.3.2.1 Key market trends
4.3.2.2 Key growth factors and opportuntities
4.3.2.3 Competitive scenario
4.3.2.4 Market size and forecast

4.3.3 Shavers

4.3.3.1 Key market trends
4.3.3.2 Key growth factors and opportunities
4.3.3.3 Competitive scenario
4.3.3.4 Market size and forecast

4.3.4 Trimmers

4.3.4.1 Key market trends
4.3.4.2 Competitive scenario
4.3.4.3 key growth factors and opportunities
4.3.4.4 Market size and forecast

4.3.5 Clippers

4.3.5.1 Key market trends
4.3.5.2 Key growth factors and opportunities
4.3.5.3 Competitive scenario
4.3.5.4 Market size and forecast

4.4 Oral Care

4.4.1 Market size and forecast
4.4.2 Powered toothbrush

4.4.2.1 Key market trends
4.4.2.2 Key growth factors and opportunities
4.4.2.3 Competitive Scenario
4.4.2.4 Market size and forecast

4.4.3 Other Oral Care Appliances

4.4.3.1 Key market trends
4.4.3.2 Key growth factors and opportunities
4.4.3.3 Competitive scenario
4.4.3.4 Market size and forecast

4.5 Other appliances

4.5.1 Key market trends
4.5.2 Competitive Scenario
4.5.3 Key growth factors and opportunities
4.5.4 Market size and forecast



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Chapter: 5 GLOBAL PERSONAL CARE ELECTRICAL APPLIANCE MARKET BY GENDER
5.1 Introduction
5.2 Market Size and forecast
5.3 Male

5.3.1 Market Size and forecast

5.4 Female

5.4.1 Market Size and forecast



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Chapter: 6 GLOBAL PERSONAL CARE ELECTRICAL APPLIANCES MARKET BY GEOGRAPHY
6.1 Introduction

6.1.1 Market size and forecast

6.2 North America

6.2.1 Key market trends
6.2.2 Competitive Scenario
6.2.3 Key growth factors and opportunities
6.2.4 Market Size and Forecast

6.3 Europe

6.3.1 Key market trends
6.3.2 Competitive Scenario
6.3.3 Key growth factors and opportunities
6.3.4 Market size and forecast

6.4 Asia Pacific

6.4.1 Key market trends
6.4.2 Competitive Scenario
6.4.3 Key growth factors and opportunities
6.4.4 Market size and forecast

6.5 LAMEA

6.5.1 Key market trends
6.5.2 Competitive Scenario
6.5.3 Key growth factors and opportunities
6.5.4 Market size and forecast



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Chapter: 7 COMPANY PROFILE
7.1 Remington Products Company

7.1.1 Company overview
7.1.2 Company snapshot
7.1.3 Business Performance
7.1.4 Key Strategies and developments
7.1.5 SWOT Analysis of Remington

7.2 Procter and Gamble (Braun GmbH/Oral B)

7.2.1 Company overview
7.2.2 Company snapshot
7.2.3 Business performance
7.2.4 Key Strategies and developments
7.2.5 SWOT analysis of Procter & Gamble

7.3 Conair Corp

7.3.1 Company overview
7.3.2 Company snapshot
7.3.3 Key Strategies and developments
7.3.4 SWOT analysis of Conair Corp.

7.4 Royal Philips Electronics NV

7.4.1 Company overview
7.4.2 Company snapshot
7.4.3 Business performance
7.4.4 Key Strategies and developments
7.4.5 SWOT analysis of Philips

7.5 Panasonic Corporation

7.5.1 Company overview
7.5.2 Company snapshot
7.5.3 Business performance
7.5.4 Key Strategies and developments
7.5.5 SWOT analysis of Panasonic Corporation

7.6 Groupe SEB

7.6.1 Company overview
7.6.2 Company snapshot
7.6.3 Business performance
7.6.4 Key Strategies and developments
7.6.5 SWOT analysis of Groupe SEB

7.7 Colgate-Palmolive

7.7.1 Company overview
7.7.2 Company snapshot
7.7.3 Business performance
7.7.4 Key Strategies and developments
7.7.5 SWOT analysis of Colgate Palmolive

7.8 Helen of Troy L.P.

7.8.1 Company overview
7.8.2 Company snapshot
7.8.3 Business performance
7.8.4 SWOT analysis of Helen of Troy L.P.

7.9 HoMedics Inc.

7.9.1 Company overview
7.9.2 Company snapshot
7.9.3 SWOT analysis of HoMedics Inc.

7.10 LION Corp.

7.10.1 Company overview
7.10.2 Company snapshot
7.10.3 Business performance
7.10.4 Key Strategies and developments
7.10.5 SWOT analysis of LION Corp.

LIST OF TABLES

TABLE 1 GLOBAL PERSONAL CARE ELECTRICAL APPLIANCE BASE CASE SCENARIO MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 2 GLOBAL PERSONAL CARE ELECTRICAL APPLIANCE OPTIMISTIC CASE SCENARIO MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 3 GLOBAL PERSONAL CARE ELECTRICAL APPLIANCE CRITICAL CASE SCENARIO MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 4 GLOBAL PERSONAL CARE ELECTRICAL APPLIANCES MARKET REVENUE BY PRODUCT, 2013-2020 ($ MILLION)
TABLE 5 GLOBAL HAIR CARE APPLIANCES MARKET REVENUE BY PRODUCT, 2013-2020 ($ MILLION)
TABLE 6 GLOBAL HAIR CARE APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 7 GLOBAL HAIR DRYER APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 8 GLOBAL HAIR STRAIGHTNER APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 9 GLOBAL HAIR STYLERS APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 10 GLOBAL HAIR REMOVAL APPLIANCES MARKET REVENUE BY PRODUCT, 2013-2020 ($ MILLION)
TABLE 11 GLOBAL HAIR REMOVAL APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 12 GLOBAL EPILATOR APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 13 GLOBAL SHAVER APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 14 GLOBAL TRIMMER APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 15 GLOBAL CLIPPER APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 16 GLOBAL ORAL CARE APPLIANCES MARKET REVENUE BY PRODUCT, 2013-2020 ($ MILLION)
TABLE 17 GLOBAL ORAL CARE APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 18 GLOBAL POWERED TOOTHBRUSH APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 19 GLOBAL OTHER ORAL CARE APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 20 GLOBAL OTHER APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 21 GLOBAL PERSONAL CARE ELECTRICAL APPLIANCES MARKET BY GENDER, 2013 – 2020 ($ MILLION)
TABLE 22 GLOBAL PERSONAL CARE ELECTRICAL APPLIANCES MALE CUSTOMER MARKET, BY GEOGRAPHY2013 – 2020 ($ MILLION)
TABLE 23 GLOBAL PERSONAL CARE ELECTRICAL APPLIANCES MALE CUSTOMER MARKET, BY PRODUCT TYPE – 2020 ($ MILLION)
TABLE 24 GLOBAL PERSONAL CARE ELECTRICAL APPLIANCES FEMALE CUSTOMER MARKET BY GEOGRAPHY, 2013 – 2020 ($ MILLION)
TABLE 25 GLOBAL PERSONAL CARE ELECTRICAL APPLIANCES FEMALE CUSTOMER MARKET BY PRODUCT TYPE, 2013 – 2020 ($ MILLION)
TABLE 26 GLOBAL PERSONAL CARE ELECTRICAL APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ MILLION)
TABLE 27 NORTH AMERICA PERSONAL CARE ELECTRICAL APPLIANCE MARKET REVENUE BY PRODUCTS, 2013-2020 ($ MILLION)
TABLE 28 EUROPE PERSONAL CARE ELECTRICAL APPLIANCE MARKET REVENUE BY PRODUCTS, 2013-2020 ($ MILLION)
TABLE 29 ASIA PACIFIC PERSONAL CARE ELECTRICAL APPLIANCE MARKET REVENUE BY PRODUCTS, 2013-2020 ($ MILLION)
TABLE 30 LAMEA PERSONAL CARE ELECTRICAL APPLIANCE MARKET REVENUE BY PRODUCTS, 2013-2020 ($ MILLION)
TABLE 31 SNAPSHOT OF REMINGTON PRODUCTS COMPANY
TABLE 32 SNAPSHOT OF PROCTER & GAMBLE
TABLE 33 SNAPSHOT OF CONAIR CORP.
TABLE 34 SNAPSHOT OF ROYAL PHILIPS ELECTRONICS NV
TABLE 35 SNAPSHOT OF PANASONIC CORPORATION
TABLE 36 SNAPSHOT OF GROUPE SEB
TABLE 37 SNAPSHOT OF COLGATE PALMOLIVE
TABLE 38 SNAPSHOT OF HELEN OF TROY L.P.
TABLE 39 SNAPSHOT OF HOMEDICS INC.
TABLE 40 SNAPSHOT OF LION CORP.

LIST OF FIGURES

FIG. 1 TOP FACTORS IMPACTING THE MARKET
FIG. 2 TOP INVESTMENT POCKETS
FIG. 3 TOP WINNING STRATEGIES (2011 – 2015)
FIG. 4 PORTER’S FIVE FORCES MODEL
FIG. 5 VALUE CHAIN ANALYSIS
FIG. 6 MARKET SHARE ANALYSIS 2013
FIG. 7 GLOBAL GROWTH IN AGEING POPULATION (2007 - 2050)
FIG. 8 GLOBAL URBAN AND RURAL POPULATION (2000 – 2050)
FIG. 9 WORLD GDP GROWTH Q1 2000 TO Q4 2012
FIG. 10 ANNUAL ONLINE SPEND AS A PERCENTAGE OF DISPOSABLE INCOME 2012
FIG. 11 ELECTRONICS AND APPLIANCE SALES BY CHANNELS
FIG. 12 POWERED TOOTHBRUSH ECOSYSTEM
FIG. 13 U.S. PERSONAL CARE EXPORTS TO UK (2011 - 2013)
FIG. 14 SPECTRUM BRANDS HOLDINGS - NET SALES BY BUSINESS SEGMENTS (2013)
FIG. 15 SWOT ANALYSIS OF REMINGTON
FIG. 16 NET SALES OF PROCTER & GAMBLE ($ MILLION, 2012 -2014)
FIG. 17 NET SALES OF PROCTER & GAMBLE, BY GEOGRAPHY (2013)
FIG. 18 SWOT ANALYSIS OF PROCTER & GAMBLE
FIG. 19 SWOT ANALYSIS OF CONAIR CORP.
FIG. 20 NET SALES OF PHILIPS, 2011 – 2013 ($ MILLION)
FIG. 21 NET SALES OF PHILIPS BY BUSINESS SEGMENT ($ MILLION, 2013)
FIG. 22 NET SALES OF PHILIPS CONSUMER LIFESTYLE PRODUCT SEGMENT ($ MILLION, 2013 - 2014)
FIG. 23 SWOT ANALYSIS OF PHILIPS
FIG. 24 NET SALES OF PANASONIC CORPORATION, 2011 – 2013 ($ MILLIONS)
FIG. 25 NET SALES OF PANASONIC CORPORATION BY DOMESTIC AND OVERSEAS BUSINESS (2014)
FIG. 26 SWOT ANALYSIS OF PANASONIC CORPORATION
FIG. 27 GROUPE SEB REVENUE ($ MILLION, 2012–2014)
FIG. 28 SWOT ANALYSIS OF GROUPE SEB
FIG. 29 NET SALES OF COLGATE-PALMOLIVE ($ MILLION, 2011–2013)
FIG. 30 NET SALES OF COLGATE-PALMOLIVE BY GEOGRAPHY
FIG. 31 SWOT ANALYSIS OF COLGATE PALMOLIVE
FIG. 32 REVENUE OF HELEN OF TROY, ($ MILLION, 2012–2014)
FIG. 33 REVENUE OF HELEN OF TROY BY BUSINESS SEGMENTS ($ MILLION, 2012–2014)
FIG. 34 SWOT ANALYSIS OF HELEN OF TROY L.P.
FIG. 35 SWOT ANALYSIS OF HOMEDICS INC.
FIG. 36 NET SALES OF LION CORP. ($ MILLION, 2012–2014)
FIG. 37 SWOT ANALYSIS OF LION CORP.
List of Figures
List of Tables
Companies Covered